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23/08/2011 by
3561 views

What Videos Are Watched On Netflix & Hulu?

Online, viral, social and streaming videos are still booming. In Viral Friday we weekly show you the top 5 earned viral videos. This time we would like to focus on the streaming videos that are being watched on giants Netflix and Hulu.

Hulu and Netflix users also trend toward different content types. 73% of the Hulu users view primarily TV shows, compared to 11% of the Netflix users.

On the flipside, 53% of the Netflix users watch primarily movies, while 9% of the Hulu users say the same. Finally, twice as many Netflix users than Hulu users watch both movies and TV shows equally.

According to a recent Nielsen survey, the majority of Netflix users report watching on a TV screen. In fact, half of all Netflix users connect via a game console: Wii, PS3 or Xbox Live.

Conversely for Hulu, watching directly on a computer is the dominant way consumers connect. 89% of the Hulu users watch directly on a computer, while 42% of Netflix users report watching on their computers.

20% of the Hulu users and 14% of the Netflix users also report that they stream by connecting their computer to the TV.

Internet-enabled devices, such as Roku Box, Google TV and Apple TV, were also cited as means for connecting with Hulu and Netflix. Respondents were able to select more than one viewing method to best reflect their viewing habits.

We are curious how your branded content strategy is aligned with the Screenager generation. For how many screens is your content being developed? And how about your branded content distribution tactics?

And are you using video meytrics tools like ViralTracker to get powerful videolytics and social metrics around your social videos?

What insights have been helping you most, in creating more entertaining, compelling and engaging branded videos across multiple screens?

What differences do you see in your live streaming video content compared to your on demand online video content?

How many people, love, like and share your TV commercials online? And, do your branded online videos become powerful viral weapons of mass affection or do you need to buy attention?

Sources: NielsenWire, Viral Friday and ViralTracker.

 

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