Dove Onslaught: Will It Hit Millions Again?
The Dove Evolution viral internet commercial reached millions of women online. And I think the Dove Onslaught viral commercial will hit millions again in no time! These moral campaigns created by Ogilvy seem to have the ability to get buzz fast. And will probably get lots of attention in traditional media as well. Just imagine how many Google searches keyword ‘Dove’ will get coming months?
To marketers that still doubt the power of virals, Yes Sir: these weapons of mass affection are ‘getting the attention’. We all know that buying the attention (TV Airtime) will just cost you lot’s of expensive GRP’s. Just try to spice up your marketing life a bit. And don’t be afraid- being innovative has created no casualties so far …
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[...] 4 weeks ago I wrote about Dove Onslaught, the latest viral Dove commercial launched by [...]