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18/06/2014 by

The CMO Guide 2014 To The Social Landscape Is Out

The CMO Guide 2014 to the social media landscape is out. This infographic will help marketers to improve their social strategies.

The CMO Guide 2014 To The Social Landscape Is Out. Story by pro speaker Igor Beuker for

The 2014 guide is bigger and better than the 2013 edition. It shows marketers what aspects different social ‘networks’ are good for.

Infographic: 2014 CMO Guide To The Social Landscape

The 2014 guide offers an overview of the entire social media spectrum with concise definitions of the advantages, and relative weaknesses, of each service.

The CMO Guide 2014 To The Social Landscape Is Out. Story by pro speaker Igor Beuker for

In the 2013 edition the guide covered: Facebook, Google+, Twitter, Pinterest, LinkedIn and YouTube.

In the 2014 edition the guide also explains about SlideShare (owned by LinkedIn) and Instagram.

My Opinion

In the hype days of social media most marketers chased the channels like race dogs on steroids. To pick our social channels we mainly used our gut feeling or their unique reach.

Today we know better. We tend to go big, go niche or go home. However, blogs are not in the list. And still today they are very powerful weapons of mass or niche (influential) affection.

Trust me, years ago I was the first global chief social officer within a leading agency network (WPP). I could write a book about that period.

So I would suggest CMOs to keep their eyes wide open. Include a branded blog or Tumblr if you want to increase the ROI on your content marketing efforts.

Most CMOs are about to implement the POE Media ecosystem, adaptive planning and predictive marketing, to increase the ROI on their media investments.

Nowadays brands also tend to look at social media in more mature ways. Most even have an advanced social media marketing strategy.

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About the Author
Igor Beuker is an acclaimed trendwatcher & pro speaker, serial entrepreneur, marketing consultant and board member at several disruptive media, technology and entertainment firms. Book Igor as keynote speaker, follow Igor on Twitter or contact him via LinkedIn.


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