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31/01/2013 by
1226 views

Why Facebook Desperately Wants You To Share Your Photos

We’re seeing it over and over again: major social networks like Facebook and Twitter launching new features and apps that make it fun for users to share their photos and videos. But are they really just doing it for you? Mark Zuckerberg explains why Facebook wants its users to share photos, and possibly why exactly they acquired Instagram.

409007099162779 16550285461 500x470 Why Facebook Desperately Wants You To Share Your Photos

Twitter launched filters and more recently Vine, Facebook acquired Instagram and suddenly introduced its own photo filters for you to enjoy. Facebook profiles were adapted to be more suitable for sharing photos.

The explanation for all this is simple, right? The popularity of Instagram shows that people like photos, and photosharing. All these social networks are just trying to make things easier for us, because we like looking at pretty pictures so much and the networks want us to stick around. That is what the likes of Mark Zuckerberg have always told us.

According to the Huffington Post, however, the Facebook CEO told analysts last night that social networks want you to share your photos, so that brands can show you their ads without being too conspicuous.

When people become accustomed to seeing photos and videos posted by their friends on their news feeds, the more they will accept the fact that sponsored photos will appear in that same feed.

titanic mobile ad sponsored Why Facebook Desperately Wants You To Share Your Photos

And according to Zuckerberg, it’s working. More photos are posted, and mobile Facebook users seem to be responding well to the increasing of ads on the mobile platform (he said there was only a “small drop in activity”).

So what it comes down to is that you, as a user, are making and sharing photos and videos with apps like Vine and Instagram so brands can cash in on theirs. Right?

My Opinion
Of course this is really no surprise. According to a study done by ROI Research, 44% of their respondents were more likely to engage with a brand if they used photos, than any other type of media.

Buddy Media states that a Facebook post containing a photo will receive 39% more interaction than another type of post. Tweets containing a photo had twice as much engagement than a tweet with no photo.

This all shows, we love photos, and brands know exactly how they can work with this. The CEOs of social networks will obviously go along with what brands want.

The acquisition of Instagram can also be explained by this, what better way to enable brands to share photos inconspicuously, than on the most popular photography app out there?

Users will always protest (the chaos surrounding Instagram’s controversy-ridden updated Terms of Service is proof of this) but once again get used to the increasing appearance of sponsored stories on Facebook, Instagram and Twitter.

Your Opinion
What do you think? Will users increasingly leave social platforms once they know why they are encouraged to share photos?

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About the author
Marion aan ‘t Goor is a Social Media Consultant at Share Force One. You can connect with Marion via Twitter, Instagram, and LinkedIn.

 

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Comments (3)

  • Igor Beuker 31/01/2013, 15:13

    Nice insights and strong opinion. Much better than just brining the “news”!

    I do think that more and more consumers will learn that “their” data is the new oil and what Facebook and Google are trying to achieve.

    Internet makes everything transparent, so yes not everybody will like what is happening, once they find out..

     
    • Lee Owens 03/02/2013, 07:18

      A consequence of this trend though is that facebook is punishing anyone who posts what they deem as too many pictures in too short a time period by blocking those individuals from posting any content for 2 hours. Most of my friends work in animal advocacy and we are sharing shelter animals–suddenly we are viewed as spammers. It doesn’t matter that there are stats out there that show we are making a difference and saving many shelter animals–we are slowly being driven from the facebook world by being blocked constantly.

       
  • Igor Beuker 03/02/2013, 17:04

    Hi Lee

    Really true, the examples you give.

    Two things about Facebook:
    1. Do they know the true essence of being a “social” network? Do they even have a clear identity?
    Or was it Zuck who copied and ripped somebody else idea to next create his “own world”?

    2.People and brands spend lots of time and money to grow their Facebook pages and make it cool. Next you (or a brand) can not even reach ALL your fans with a message or content. If you want to reach all your fans, you’ll need to BUY a promotional campaign on Facebook!!

    Facebook is a network, the “social” aspect of it is long gone – the IPO made it even worse.

    Cheers

    Igor