Germanwings Runs Wi-Fi Advertising Campaign

Written by Igor Beuker on March 21st, 2009 | 4 comments

At airport Wi-Fi spots, passengers are recently supplied with the latest Germanwings flight offers for that particular airport. The offers will appear on the notebooks and iPhones, even before the passengers are online.

And how does that work? By using the possibility to name open wireless networks individually, they open-up several networks at each spot. When a passenger activates his “airport” – he will find a list of open networks named after Germanwings flight offers (e.g. Ibiza from 19,99 Euro).

Choosing one of these networks will not only get him a free internet connection, it will lead him directly to the offer network was namend after, so he can book his next flight. And low cost airline germanwings has extended this service to train stations and coffee shops. See the case study in video.

The campaign was created by agency Lukas Lindemann Rosinski Hamburg from Germany. Do check their homepage video, I feel its pretty cool.

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Source: Adverblog.

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4 Comments

• Heiner says:

  March 22, 2009 at 14:38

  ok now that is odd. that very thing was done by the german rental-car company sixt last year. you can watch the documentation here: http://bit.ly/Q47rg
  The sixt thing is dated september 2008 and germanwings claims to have done it july 2008, but sixt dropped some jaws back then, got high attention among advertisers, so my feeling is that germanwings is the copycat.

  interesting sidenote: germanwings agency LLR is led by three former employees of the Sixt-agency Jung von Matt. And Jung von Matt is even a shareholder at LLR. So it stays in the family, right?

  Reply
• Igor Beuker says:

  March 23, 2009 at 10:02

  @ Heiner

  Thanks for your message. Sixt was indeed pretty fast with its wi-fi ads.

  It certainly stays in the family

  Cheers

  Igor

  Reply
• jonathon says:

  March 23, 2009 at 12:53

  around the time these agencies were arguing over who did the idea first, an agency They Amsterdam picked up an epica for a pretty similar idea.

  http://www.epica-awards.com/pages/results/2008/agency01313.html

  Reply
• Igor Beuker says:

  March 23, 2009 at 15:15

  @ Jonathon

  Thanks! Nice case.

  With your message I wanted to start about how innovative and cool Amsterdam is as creative city

  Cheers

  Igor

  Reply