87 Cool Things – Google Creative Labs

Andy Berndt, MD of Google Creative Lab and Tom Uglow, Creative Lead did this presentation recently on Day 1 of Advertising Week 2009 (here’s the podcast). The presentation guides you through the ways consumers, companies and Google itself are using technology to create something special.

Many of the experiments in ’87 Cool Things’ highlight mashups, interactivity, unique data usage, and the fusion of virtual worlds and reality, all in combination with the Google tools.

These innovative campaigns, projects, and even accidents can encourage us to expand our imaginations, think beyond our expectations and consider the impossible. Did you ever think Ohio could be a piano? Or that you would analyze your daily food consumption, and catalog it by cuisine? Or that an engaging and informative website could live entirely on YouTube?

From Google Maps and YouTube Annotations, to Insights for Search and a wide array of APIs, it’s easier than ever to play with inventive marketing ideas, using Google of course. We’re told to think of these tools and platforms as our blank canvas, and just have fun.

Source: Adwords Agency Blog