Sagres Preta: World’s First Chocolate Website?
Sagres is Portugal’s #1 beer brand. They launched an amazing cool idea: the world’s first website made out of chocolate. Why should a beer brand want a chocolate website? Watch the baking off…
The project was run by by Grand Union, a full service international digital agency.
This fall it launched Sagres Preta Chocolate, a stout beer with a chocolate flavour. With a website 100% made out of chocolate?!
Help was offered by Maître Chocolatier Victor Nunes, renown in Portugal for his sculpture made out of chocolate. Looks like a passionate project that is earning attention…
Closing the loop in terms of See, Like, Buy, that is what I do miss a little bit here. This offered some extra opportunties to pull people gently through the Sagres funnel, one or two steps further; towards trial and advocacy.
But, 340 degrees is great as well, so we give two thumbs up for both brand and agency…
Follow Category?Remarkable & Gossip
Follow Author?Igor Beuker