Sexy Texting With Virgin Mobile: Let’s Have TXT
Virgin Mobile USA, the US wireless unit of Richard Branson’s Virgin Group, has launched on February 4, 2007, a website to help people learn the fine art of sexy texting and to promote their Wild Card cell phone and text messaging plans.
At Letshavetxt.com, developed by advertising agency McKinney out of Durham (North Carolina), visitors can work with a number of “trained professionals” to practice and hone their promiscuous adult texting in a safe, playful, but very live environment. It has been found a satisfying alternative to the real thing and it takes consumer engagement to a whole new level.
Visitors can interact and practice their texting skills via live IM sessions with such personalities as the Nurse, the Plumber, the 50s Housewife, the Cowboy, the Secretary and even a Sexbot, all ready to engage in “protected text!”
They can also share the videos with friends or link to Virgin Mobile USA for information on the texting-ideal Wild Card and all of Virgin Mobile USA’s voice offers. The Let’s Have TXT campaign consists of a microsite, 2 TV spots, 7 webvideos, banners, Twitter, YouTube and Facebook.
Virgin Mobile used the Activa Live Chat SDK, a Flex based application that allows live chat with visitors, customize own chat windows and build custom automated chat invitations, on their site LetshaveTXT.
Be quick! The campaign, developed for Valentine’s day, lasts till Friday! Thanks to Jessica Slusser (McKinney) for providing more information about the Let’s Have TXT campaign.
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