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23/02/2013 by
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Why Content Marketing Matters? (Infographic)

Content is king and content marketing is a growing and trending topic. See the infographic to understand why content marketing matters.

Why Content Marketing Matters? (Infographic)

Did you know that at this point, over 88% of businesses are active on social media?

By now, most companies have realized that social media is crucial to gaining brand awareness and driving new sales, leads, and customers in 2013 – have you?

Some of today’s current statistics include that each day:
– 100,000 Tweets are sent
– 2 million search queries are made on Google
– 36,000 photos are shared on Instagram

You can see why content marketing matters by checking this infographic by Boot Camp Digital:

Why Content Marketing Matters? (Infographic)

My Opinion?

Believe me, content marketing is a trend, not a hype.

If you have trouble believing me, just look at your baby, kid or teen. Pretty sure we can call them screenagers and that content is in their DNA?

content marketing and screenagers

The generation of screenagers is the benchmark for your brand and the answer to your question: Should I embrace content marketing or not?

Especially in the era of the social web, content is king, distribution is queen and metrics is the emperor.

If you place content in context there are many benefits to content marketing.

But content marketing is only for love brands and smart brands.

Love brands? With content marketing you can help, not hype:

With content marketing and brand utilities you can help, not hype


Smart brands
? With content marketing you can increase the ROI on your media investments, by using a smarter mix of paid, owned and earned media:

Content marketing can increase the ROI on your media investment by using a smart mix of POE

The rest of the brands without content? No problem, you will just be entitled to advertising.

So you will not be earning attention, but you will be buying attention.

I just hope that you have very deep pockets.

What About You?
Content marketing, a trend or hype? Why does content marketing matter to you? I would love to read your opinion in the comments below.

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About the Author
Igor Beuker was CMO at 3 listed companies, chairman at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 3 digital agencies (sold to WPP) and global chief social officer at Mindshare. Now he is ‘freejack’ consultant and a sought after keynote speaker.

Source: Infographic by Boot Camp Digital and content marketing slides by ViralBlog.

 

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