Showing posts for author: Ingmar de Lange

8 Ways For Brands To Use Social Media More Effectively

Top marketing strategist Ingmar de Lange developed a model for brands to use social media ...

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The Brand Utility: How Usefulness Can Go Viral (SlideShare)

If you think about a viral, you’re likely to think about entertainment: a funny YouTube ...

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Digital Turns The Experience Economy Upside-Down

Digital turns the experience economy upside down. How will this affect CMOs and their ...

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