Word-of-Mouth Marketing To Spur Business On
As a Chief Marketing Officer, you have more than enough on your plate to keep you busy. Whether it is the struggling economic scene that many business owners find themselves facing, lower ROI or issues with finding new customers when many consumers have tightened the grip on their wallets.
Marketing professionals need to always find new ways to promote their companies so that business is increasing and not going in the other direction. Unfortunately for too many who lead their company’s marketing efforts, they don’t utilize word-of-mouth marketing enough to increase their revenue streams.
With word-of-mouth marketing, marketing pros can reach out through others to potentially add new customers, spread the word regarding their company’s products and/or services, and increase their business at a time when many others are struggling just to hold on to what they have.
Here are some of the reasons why to and how to use WOMM more often.
Trust Among Friends And Family
If a customer uses your company and has found it to their benefit and liking, they are much more inclined to pass the word along to friends and family. Not only are they buying from you, but they’re opening the door to more sales potential. While you can and should do a ton of advertising and marketing, keep in mind how beneficial having someone recommend your business to others for free can be.
Don’t Make Customers Fill In The Blanks
It is very important that companies and their employees provide any and all answers to questions customers have. When working with one customer, look at it as potentially working with his or her family members and friends.
If you provide solid customer service to one individual, there is a chance that you will have the same opportunity with others in their circle.
Forge A Relationship
With WOMM, you are essentially constructing a bridge that links this customer to this customer and so on. Of course, that all starts with the first individual, who in turn, is the most important piece of the puzzle. If you have them coming away with a favorable impression of your product/s and services, odds increase that relationship will expand to others.
Always be thinking about not only your present sale, but potentially others to come;
Create Some Talk
As any good marketer knows, those companies who tend to be successful are the same ones who have a buzz in the air about them. Whether it is a product or products, their ability to serve customers or whatever the case may be, people continuously have them on the tip of their tongues.
When you use WOMM, not only are your company’s current customers spreading the news about you, but your name is staying in the limelight, leaving it buzzing around.
Lastly – Get The Conversation Going
Whether it is through a company blog, forum, social media or combination of all three, make sure there are outlets for individuals to talk about your business. We all know social media is the buzz these days, yet many small businesses fail to capitalize on it.
Make sure you are setting the table for consumers to talk about your business. In return, the WOMM will oftentimes take care of itself.
For companies that turn to word of mouth marketing or increase their present efforts, they increase their chances of not only getting their message out to the public, but also bettering the odds of adding to their ROI.
We would love to hear your ideas in the comments below.
Dave Thomas, who covers among other items starting a small business and business proposals, writes extensively for Business.com, an online resource destination for businesses of all sizes to research, find, and compare the products and services they need to run their businesses.