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20/06/2013 by

Battle Of The Loopers: Facebook’s Instagram vs Twitter’s Vine

Today Facebook is likely to unveil that Instagram, its popular photo-sharing app, will begin to let people also take and share short videos. Beware Vine, the battle is on!


It feels a bit like the cold war: The Western Bloc led by the United States versus the Communist Bloc of the Soviet Union, although I doubt whether one of the two apps was originated from a Marxist thought :-)

Vine is rising off the charts, growing from being on just one in 50 iPhones in January to being on more than one in 10 iPhones in May.

In addition, Twitter just launched Vine on Android this month, where it already has as many as five million installs and over 25,000 reviews.

In the beginning of this month (June), the Vine usage reached a tipping point: shares of Vine videos surpassed those of Instagram photos on Twitter :

Vinepver instagram

Of course, Facebook has yet to confirm today the notion of video for Instagram and we probably won’t know for sure until the event is actually  started.

But when it’s actually true, there’s a big possibility Instagram’s video loops could beat Vine. Here’s how:

100 Million loyal users
We’ve seen it before when Twitter launched its own photo filter feature, Instagram users were not very impressed. The photo app has a loyal network, not easy to beat!

Create clips from previous recorded materials
Anything you post to Vine must be recorded in Vine. You cannot pull videos from your library, which is definitely limiting and, for some users, like me, frustrating. With Instagram users can create from both sources.

Instagram’s dedicated website
Vines can only be viewed in the app, or embedded as a card on Twitter or on another website. Although you cannot embed Instagram photo’s on websites (unless you push them to your Tumblr for example), Instagram does offer a dedicated website to its users.

From video to animated GIF
The option to export a video as a animated GIF, like the Gifboom app does, could help Instagram beating Vine. The users of popular networks like Tumblr love these GIFS. So with Instagram you can have photo’s, videos and animated GIF in just one app.

My opinion?
So I do believe Instagram has the opportunity to become a serious competitor for Vine. Personally I like Vine, especially for my sport clients.

Although I must say I wasn’t very keen on advising another social network for my clients.

Using Instagram for photo’s, short videos and animated gifs.

What About You?
Are you a ‘Grammer’ or are you just ‘Vine’? Looking forward to your thoughts!

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About the Author
Laurens Bianchi is an independent online marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Currently Laurens is also the Social Media Consultant for the Royal Dutch Football Association.


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