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07/04/2014 by

Amazon Dash: Innovation That Makes Shopping Simple

Amazon Dash is another groundbreaking disrupting shopping innovation that makes shopping really simple. With Dash, Amazon is again going beyond disruption, changing the rules in the marketplace.

Amazon Dash: Disruptive Innovation That Makes Shopping Simple. By trendwacther Igor Beuker for

I have been doing many stories here on Amazon’s mastermind Jeff Bezos. Social commerce and invention, is again re-invented by this non-linear powerhouse.

Discover Dash and this new commercial masterpiece by Amazon.

Amazon Dash: Shopping Made Simple

The Amazon brand values are straightforward and clear: Getting consumers’ their products cheaper. And faster. So from robots to drones, all Amazon’s inventions fit their brand values. Now take a look at Amazon Dash.

Amazon Dash: Disruptive Innovation That Makes Shopping Simple. By trendwacther Igor Beuker for

With Dash consumers van simply say what products they need. Or scan the products they want to re-order. Just add items to your shopping list anywhere in your home.

Dash connects to your home Wi-Fi network and works directly with your AmazonFresh account.

Amazon Dash: Disruptive Innovation That Makes Shopping Simple. Story by trendwatcher Igor Beuker for

Say or scan items into your Dash, and then view the list on your desktop or mobile device to purchase and schedule delivery.

If you forget an item? No worries. Dash will remember the items for you.

My Opinion

With Dash Amazon is again changing the rules in the marketplace. Bezos often misunderstood, is again showing us that he is the ultimate mastermind.

Amazon Dash: Disruptive Innovation That Makes Shopping Simple. By trendwacther Igor Beuker for

For decades retailers have been pushing their products in door-to-door folders, in newspapers or billbaords. So far, no consumer in the world could immediately buy the products that their eyes had just seen. I call it no-commerce. Dead-end marketing.

I like Dash so much because it empowers instant satisfaction: See, Like, Buy. Closing the loop in marketing!

We all have been talking about the endless possibilities of Apple Siri. But so far, Siri has been nothing more than the dumbest PA in the world. The bitch hardly ever understands your needs, right?

To me Dash is the ultimate example of a clever, disruptive innovation. It makes e-commerce smart, slick and easy. And it’s adding usefulness to Amazon customers.

Dash also fuels Amazon’s brand values in a superb way. That’s how straightforward brand marketing can be my dear CMOs.

What About You?
How do you rate Dash? We all get smarter from peer discussions, so share your opinion.

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About the Author
Igor Beuker is an acclaimed trendwatcher & pro speaker, serial entrepreneur, marketing consultant and board member at several disruptive media, technology and entertainment firms. Book Igor as keynote speaker, follow Igor on Twitter or contact him via LinkedIn.


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