Do Not Get Laid On Your First Facebook Date
The title might be slightly misleading, but Darren Barefoot and Julie Szabo started it – their new book is called “Getting to first base – a Social Media Marketing Playbook“. Besides, I wanted to make it rhyme. And it gives me another reason to include this picture.
As a blogger, although a relatively new and obscure one, I was lucky enough to receive e free copy of their e-book for review. And that’s what I like about this book and its authors. They practice what they preach. I’ve been giving a few workshops about blogging and like to think I’m starting to understand the undercurrent of the blogosphere, but until recently all my knowledge came from reading. That’s when I decided I had to get into blogging, to not just read and try to understand, but to get involved and actually understand.
The way Julie en Darren have gone about promoting their book shows that what they write about works. Just look how they sweet talked David Armano into writing about their book on his blog -a blog with over 3,000 rss subscribers! This not ony shows that their writings make sense, but they work!
In their book they use dating and getting into a relationship as a metaphor to explain how a social media marketer, or any marketer looking to dip his toes into the online media landscape, should behave in order to be listened to and to be good at his job. By constantly comparing how a social media campaign follows a similar path to dating they make it easy to consume and perfectly understandable.
Another reason why this metaphor works so well is because social media is very personal. Take blogging for example, it’s an extremely personal medium. The only person the blogger has to answer to is himself. Well and his audience obviously. In general bloggers write about what interests them, about what they know. That’s why a standardised press release will never work with bloggers. Traditional media is highly competitive and they have to get the latest stories, bloggers simply write whatever they want to write. A normal press release is likely to end up in the bin. By making it more personal you can get the blogger’s attention, as is shown by the little note they e-mailed to David Armano.
Seth Godin writes about this in his new book ‘Meatball Sundae’ – how you shouldn’t use traditional marketing and apply it to social media. It doesn’t work and is likely to backfire. You don’t have to get involved, but if you do – do it right!
Becoming successful in social media as a marketer means getting involved, building relationships and getting people to trust you and not to betray that trust once its established.
So for anybody who wants to understand how social media works and how you can best use it to your advantage this book should be on top of your list. By the way, when I say advantage I don’t mean that in a ‘only one side profits’, but just how social media can be best utilised to become an effective marketing strategy.
It’s an excellent guidebook for someone taking his or her first steps into the world of social media and social media marketing.
You can buy the book at Social Media Ready
Related Stories
Follow Category?Social Media |
Follow Author?Daan Jansonius |
Follow Tags?No tags assigned |
I really love to read such an excellent article. Helpful article. Hello Administ . Metropol Halı Karaca Halı Öztekin ve Selçuklu Halı Cami Halısı ve Cami Halıları Türkiye’nin En Büyük Cami Halısı Fabrikasıyız…
I really love to read such an excellent article. Helpful article. Hello Administ . Shellerim.org
Good info. Lucky me I reach on your website by accident, I bookmarked it. evo egitim
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Website: cami halısı istanbul
Thank you great post. Hello Administ .Website: http://www.santenette.com/
Good info. Lucky me I reach on your website by accident, I bookmarked it. Website: cami halısı istanbul
Good info. Lucky me I reach on your website by accident, I bookmarked it. Website: Cami Halısı
Great post thank you. Hello Administ . Website: cami halısı istanbul
Thank you for great article. Hello Administ .
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Nice article inspiring thanks. Hello Administ .
Nice article inspiring thanks. Hello Administ .
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
I really love to read such an excellent article. Helpful article. Hello Administ .
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Great post thank you. Hello Administ . Website : https://www.saricahali.com.tr/
Good info. Lucky me I reach on your website by accident, I bookmarked it.
Everything is very open and very clear explanation of issues. was truly information.
Thank you for great information. Hello Administ .
Great post thank you. Hello Administ .
Thank you for great information. Hello Administ . türkçe altyazılı porno hdxvipizle
Thank you great post. Hello Administ .
Great post thank you. Hello Administ . casinolevant casinolevant
Good info. Lucky me I reach on your website by accident, I bookmarked it. venusbet venusbet
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Everything is very open and very clear explanation of issues. was truly information.
Thank you for great content. Hello Administ.
Thank you great posting about essential oil. Hello Administ .
Everything is very open and very clear explanation of issues. was truly information. Casibom Website Giriş : Casibom
Thank you great posting about essential oil. Hello Administ . Website : https://www.saricahali.com.tr/
Thank you great post. Hello Administ . Website : cami halısı
Thank you for great content. Hello Administ. Onwin , Onwin Giriş onwin
I really love to read such an excellent article. Helpful article. Hello Administ .
Thank you for great information. Hello Administ .
Thank you great posting about essential oil. Hello Administ .
Thank you for great content. Hello Administ.
I really love to read such an excellent article. Helpful article. Hello Administ .
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Thank you for great article. Hello Administ .
Great post thank you. Hello Administ . Diyarbet
Thank you for great content. Hello Administ. Onwin Giriş için Tıklayın onwin
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Website Giriş için Tıklayın. Starzbet
Good info. Lucky me I reach on your website by accident, I bookmarked it. Website Giriş için Tıklayın: tipobet
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.Website Giriş için Tıklayın: tipobet
I really love to read such an excellent article. Helpful article. Hello Administ . Website Giriş için Tıklayın: tipobet
Hi there, I’m requesting you to review and publish my blog post. Thanks in advance for your feedback.
Thank you for content. Area rugs and online home decor store. Hello Administ .
Thank you great posting about essential oil. Hello Administ .
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Thank you for great article. Hello Administ .