Linqia Launched Its Social Advertising Platform

Last week, Barcelona based start-up Linqia launched its social advertising platform aimed at monetizing social groups across social networks.

Social networks have millions of eyeballs but are struggling to generate revenue as traditional banner advertising earnings continue to plummet and members are increasingly immune to display advertising.

Social group are extremely attractive to brands and advertisers where members typically engage around a shared interest or topic.

When dozens or 100’s of social groups are syndicated across multiple social networks, Linqia’s fully automated platform offers advertisers to identify, connect and engage with highly targeted consumers through the group’s leader.

Linqia moves away from traditional display advertising and offers the new platform to brands and agencies who have a track record in running social media campaigns. Campaigns that are rich in social content including videos, web links, images and information intended to inspire, education, inform and entertain are of high interest to social networks and their groups.

Linqia’s CEO and founder Maria Sipka, formerly COO at XING, said that engagement rates within online social groups varied from 0,5 – 30% for various pilots conducted over the past 12 months.

Linqia provides social networks with a simple plug-and-play integration, activating their social groups within the Linqia platform within minutes.

Over 260 social networks have pre-registered to Linqia and the company has started to integrate groups into the platform over the past week.

The company will beta test the platform in Spain before rolling out internationally. Interested social networks can request an invitation to the Linqia platform.