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25/02/2012 by
Chi Chung ManFollow?Unfollow?
Sports & SponsoringFollow?Unfollow?
11764 views

Social Media And The Social Connected Sports Fan

Sports and social media seem to be a perfect match. These days sport fans are using social media to stay connected to the games, clubs and their heroes.


No need to turn on the radio or watch the latest sport summary. With the rapid social news outlets like Twitter and being connected all the time through mobile it’s a match made in heaven.

GMR Marketing held a survey and below are the results visualized in this nice infographic.

But let’s talk about how brands are leveraging this trend. Nike is a brand that truly understands how social can really make a difference. An example used very often is the Nike+ running app. It’s pure genius to be able to challenge your friends and share results through your social network.

What About You?
Do you know other nice examples how sport brands are adding social layers on top of their products? Let us know in the comments below.

Or see more of our Sports & Sponsoring stories.

Source: GMR Marketing

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