Fiat Launches Sporty Panda 100HP Viral Game

Swindon-based Inbox Digital has created a simple, clean and ultra-playable online viral racing game for Italian carmaker Fiat to promote the new sporty Panda 100HP car model. The Art Deco-inspired Shockwave game “Fiat Panda Racer“, available in seven languages and 16 countries, is set in the historic Fiat Lingotto factory in Turin, which houses a roof-top track.

The fast-paced 3D quest kicks off on the bottom floor of the factory, built in 1915 and opened in 1922, and continues via a spiral ramp to the rooftop track, where players are encouraged to complete three laps as fast as possible. The game offers some extra features, e.g. replays with different camera angles, global ranking, private leagues and ghost cars. Visitors can challenge others by sending the viral across to friends. (Source: NMA.co.uk & Precision Marketing)