Is Kinect For Xbox 360 Video Going Viral?
Although it was showed to the world a year ago when it blew everybody away, Microsoft Kinect (project Natal back then) was now introduced again at E3, almost ready to enter the market. The video showcasing a camera that lets you control Xbox games with your body, got 850,000 clip views, 1,319 comments, 524 likes and 686 dislikes in 7 days.
Question could be: How can such a lousy video (slick, boring, poor casting, etc) earn so much attention? Well, that is what you could discover from being a data centric person that is using video tracking and insight tools…
Seeding the video to the influencers within the global gaming communities will create most of the earned eyeballs. And if you read all the comments underneath the video, you will soon learn that many gamers rate this technology (or product) as: “really want to have it”. About the video many they say: “it sucks, gayest ever seen”.
So what could be the key learnings here?
Even poor online video content can earn massive attention, when an amazing product or new technology is blended in.
Same goes for poor online videos that have one or two very hot or famous VIPS in it, sometimes these videos become weapons of mass affection, reaching and engaging your targets at very low costs per contact.
But, who on your agency roster masters natural seeding and earning global attention? Do you push the assignment towards your PR, Advertising, Digital, Social or Media agency? I do see presentations of them all, but most do not really understand their own slide about: Owned, Earned and Paid media.
Just ask your media agency why they start their slide with: Paid Media. And why not to start with i.e. Earned, Owned and next Paid media. Or ask your PR agency the exact same question about this slide…
My advice here: talk to your social marketing agency or if you have one, a very skilled digital marketing agency. Probably you will get very different explanations about Earned, Owned and Paid media. And if you do, please share the answers with me.
Extensive natural seeding can earn massive eyeballs at € 0,02 – € 0,04 per clip view while the same video clip in paid seeding would cost you around € 0,10 – € 0,20 (on average: price based on 20 large video portals around the globe).
Some guidelines and benchmarks for brand, pr, marketing and media managers: buying the same online attention with more intrusive video banners is around € 20- € 40 per 1000 views (online video CPM across the globe is around this amount).
Even more intrusive video advertising formats like pre, mid and post roll might cost you a lot more. If your targets are very happy with intrusive video ad formats, go out and ask them…
Do realize this, not very often well explained by PR and Media agencies: Video advertising campaigns (like video banners or pre-roll commercials) will stop the moment your budget box is empty. While paid embedded videos will enjoy more clip views, even when you our out of budget.
Embedded and paid seeded videos can organically grow online, even when you have no more budgets left. And most of your brands and products are here to stay for just another while, right? So use the long tail and break-down costs per contact in the long tail as well. Your reach might increase and your costs per contact will go down doing it this way.
Next, video tracking tools offer behavioral economists (brand marketers 2.0) the invaluable insights about the branding, reach and engagement power. And next about the creativity of your content and how your targets like your approach.
Maybe you should even use video tracking technologies to test your video content online. Once you have discovered which video is considered as most compelling and engaging by your targets, you take that spot and let your media agency push that in your next TV campaign.
Basic questions: Are you a brand marketer 2.0 (behavioral economist) and are you in control enough to let go first?
Related Stories
Follow Category?Viral & Social Videos |
Follow Author?Igor Beuker |
3 more
Follow Tags?Is Kinect For Xbox 360 Video Going Viral? microsoftnatural seedingonline video tips and trickspaid seeding |
Everything is very open and very clear explanation of issues. was truly information.
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.Madridbet , madridbet giriş , madridbet güncel giriş , madridbet yeni giriş , madridbet giriş
I really love to read such an excellent article. Helpful article. Hello Administ . Obesity treatment . Obesity treatment Turkey , Obesity treatment in Turkey Website: http://www.santenette.com
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Obesity treatment , Obesity treatment Turkey , Obesity treatment in Turkey , http://www.santenette.com/
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. online matematik dersi al
I really love to read such an excellent article. Helpful article. Hello Administ . Website: http://www.santenette.com/
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Website: cami halısı istanbul
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Website: Cami Halısı
Thank you great posting about essential oil. Hello Administ . Website: cami halısı istanbul
gazeteyenigun.com.tr spam website in world thank you
Yalovahayat.com really cringe and spam website in the World i hated
Among millions of websites around the world, I am the king ikbalyildiz.com
Great post thank you. Hello Administ .
I really love to read such an excellent article. Helpful article. Hello Administ . Website: hacklink
Nice article inspiring thanks. Hello Administ . Website: sollet
Thank you for great information. Hello Administ .
Thank you for great content. Hello Administ.
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Thank you for great content. Hello Administ.
Good info. Lucky me I reach on your website by accident, I bookmarked it.
Everything is very open and very clear explanation of issues. was truly information.
Nice article inspiring thanks. Hello Administ .
Thank you for great article. Hello Administ .
Thank you for great article. Hello Administ .
Nice article inspiring thanks. Hello Administ .
I really love to read such an excellent article. Helpful article. Hello Administ .
Great post thank you. Hello Administ .
Thank you great post. Hello Administ .Website : https://www.saricahali.com.tr/
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Thank you great posting about essential oil. Hello Administ . sollet sollet
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
Good info. Lucky me I reach on your website by accident, I bookmarked it. venusbet deneme bonusu veren siteler
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Thank you for great information. Hello Administ . bahis forum bahis forum
Thank you great posting about essential oil. Hello Administ .
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Casibom Website Giriş : Casibom
Google is google
Thank you for great article. Hello Administ .Website : https://www.saricahali.com.tr/
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader. Onwin , Onwin Giriş onwin
Good info. Lucky me I reach on your website by accident, I bookmarked it. Onwin , Onwin Giriş onwin
Nice article inspiring thanks. Hello Administ . Website : cami halısı
Thank you for great content. Hello Administ.
Thank you for content. Area rugs and online home decor store. Hello Administ . Onwin , Onwin Giriş onwin
Thank you great posting about essential oil. Hello Administ . Onwin Giriş Website: onwin
Yazarhaber.com.tr It broadcasts matches unlimitedly without violating copyrights
Thank you great posting about essential oil. Hello Administ . Website : cami halısı
Thank you for content. Area rugs and online home decor store. Hello Administ .
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
Thank you great post. Hello Administ .
Thank you for great information. Hello Administ .
Good info. Lucky me I reach on your website by accident, I bookmarked it. Website : cami halısı
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.Website Giriş için Tıklayın: tipobet
Everything is very open and very clear explanation of issues. was truly information.Website Giriş için Tıklayın: tipobet
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.Website Giriş için Tıklayın: tipobet
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.Website Giriş için Tıklayın: tipobet
Nice article inspiring thanks. Hello Administ . Onwin Giriş için Tıklayın onwin
Thank you for content. Area rugs and online home decor store. Hello Administ . Website Giriş için Tıklayın: tipobet
Good info. Lucky me I reach on your website by accident, I bookmarked it. Website Giriş için Tıklayın: tipobet
Great post thank you. Hello Administ . Website Giriş için Tıklayın: tipobet
Nice article inspiring thanks. Hello Administ . Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
I really love to read such an excellent article. Helpful article. Hello Administ . Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
Great post thank you. Hello Administ . Website Giriş için Tıklayın. Starzbet
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Website Giriş için Tıklayın. Starzbet
Thank you for great information. Hello Administ . Website Giriş için Tıklayın: tipobet
Thank you for great information. Hello Administ . Website Giriş için Tıklayın. Starzbet
Thank you great post. Hello Administ .Website Giriş için Tıklayın: tipobet
Hello, I’m submitting my blog post for your review and approval. Looking forward to your feedback.
Thank you great posting about essential oil. Hello Administ .
Good info. Lucky me I reach on your website by accident, I bookmarked it.
Good info. Lucky me I reach on your website by accident, I bookmarked it. sollet sollet
Thank you great post. Hello Administ . venusbet venusbet
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Thank you for great information. Hello Administ . asyabahis asyabahis
asyabahisgo1.com
I really love to read such an excellent article. Helpful article. Hello Administ . venusbet deneme bonusu veren siteler
I really love to read such an excellent article. Helpful article. Hello Administ .
Thank you for content. Area rugs and online home decor store. Hello Administ .
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Nice article inspiring thanks. Hello Administ .
Thank you for great article. Hello Administ .
Everything is very open and very clear explanation of issues. was truly information.
Great post thank you. Hello Administ .
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
Thank you for great information. Hello Administ .
Thank you great post. Hello Administ .
Great post thank you. Hello Administ . bahiscom bahiscom
Everything is very open and very clear explanation of issues. was truly information.Website Giriş için Tıklayın: bahiscom
Thank you for great content. Hello Administ. Website Giriş için Tıklayın: bahiscom
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.Website Giriş için Tıklayın: jojobet