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19/02/2013 by

Valège Lingerie: Pushes The Left And Right Breast Together

Last Valentine’s day, French lingerie brand Valège, launched a new campaign that pushes the left and the right breast finally together.

Valège Lingerie: Pushes The Left And Right Breast Together

“Finally Together” is the concept of one print ad and three TV spots showing the emotional reunion of two very peculiar characters: left and right breast.

Created in an original way to dramatize the push-up effect of its bras.

The metaphorical images with a touch of humour take advantage of the romantic mood of this special day to demonstrate what every woman knows: they are meant to be together.

The campaign was created by Publicis Spain in collaboration with Marcel Paris.

The TVCs can be watched here on YouTube:

Finally Together – Airport

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Finally Together – Dock

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Finally Together – TV Show

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My Opinion?
I had to see the campaign a few times before I knew what to write about it. And I am still in doubt.

I certainly would not have expect this from a French lingerie brand.

The content might earn Valège attention and get the brand on the map.

I know the content might not be viral or very outrageous, but it will have taken some meetings to get the client to agree on this approach, I guess.

Nevertheless, Publicis and Marcel got sign-off and the campaign went live.

What About You?
How do you rate the Valège campaign Finally Together? I’d love to get the feedback of our readers.

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About the Author
Igor Beuker was CMO at 3 listed companies, chairman at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 3 digital agencies (sold to WPP) and global chief social officer at Mindshare. Now he is ‘freejack’ consultant and a sought after keynote speaker.


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