Sony PS3: How You Killed Your Brand
The PS series are crucial to Sony’s profitability. At the Sony PS3 development and introduction the ignorant Sony marketing team and their agencies, forgot conversational tracking and refused to listen to influential gamers at game blogs and game forums. Sony could have seen the killing comments about the product specs and the pricing of their PS3….
Why did Sony miss so many opportunities to listen their die-hard PS3 fans? Why all the shouting through expensive tv ads, when gamers are spending large part of their day online? Another agency that says: we need a 30 second film (tv spot) to reach and engage your target group?
Why not a little bit of listening? Is Sony that arrogant or that ignorant? Or Both? Sony has disappointed so many PS3 fans, that even many of the hardcore Microsoft haters, switched from their Sony PS3 to the Microsoft XBox. Congratulations to Sony and their traditional advertising agencies. You just managed to push millions of very loyal fans, right into the arms of your main competitor Microsoft. And will that movement really be stopped by buying as many GRP’s as available at large tv networks?
Learnings: start conversational tracking (at blogs, forums, community sites and social networks) today! Understand that all brands should also listen to their loyal users. Yes Sir, product research and brand innovation is an important part of the marketing value chain. It’s not all about GRP’s or media power. If you don’t listen, anti-fans will get attention with viral video’s like this: Sony, How You Killed Your Brand.
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I’m more of an WII fanboy anyway
Me too! Nobody beats me with the Bowling game!
Me2!
[...] blog colleague Igor wrote a while back the story “Sony PS3: How You Killed your Brand“. During the PS3 introduction Sony forgot about conversational tracking and refused to listen [...]
Sony PS3: How You Killed your Brand – http://tinyurl.com/dmvdn6
O.K at the start they didn’t listen with a stupid £450 price tag in the UK, but they listened when people didn’t buy as many as they thought they would, that is the only way to make companies like this listen, hit them where it hurts, in their pocket!
But now £300 in the uk for a ps3 with a blu-ray player is reasonable, but the xbox 360 can be bought for £100 – £150, and in this economic climate i think this will have a massive effect on sony’s sales.
Will sony drop the price to compete?
i would like to give a shot if i have the cash~