Sophisticated social marketing is not about chasing social channels like a race dog on steroids. Launching channels on reach alone is poor man’s media tactics. A clever channel strategy is picking the channels that each fuel specific brand or business objectives. This 2012 CMO Guide will help…
In this 2012 guide, Pinterest, Google+ and others are now added to the roster. Accompanying good old social media channels like Facebook, YouTube, Twitter, LinkedIn etc.
Lego has been covered at ViralBlog several times. Mostly for injecting stunning new innovations to its products and advertising. This time Lego has earned our attention with very clever print ads. Can you guess who are in these ads?
A small hint? The ads feature popular cartoon characters. How about Asterix & Obelix, Bert & Ernie and many more…
When Kazakhstan sportswoman Mariya Dmitriyenko had just won the gold medal in the 75 target event at the 10th Arab Shooting Championship in Kuwait, she is greeted with the obscene parody of her country’s national anthem from the film Borat by mistake…
Can you imagine this? You finally win that golden medal. The moment of your career. Next these obscene lyrics are played…
The euphoria about the revolutionary role of the internet is limitless. Evgeny Morozov, author of the bestselling book The Net Delusion, is interviewed in a visual arena surrounded by 9 screens, battling against blind cyber-utopianism. A documentary you might like to watch…
In the documentary (English spoken!), journalist and social commentator Evgeny Morozov might be singing the song that nobody in the digital industry likes to hear…
Love Apple and Steve Jobs as much as you like. My hero is Amazon founder and CEO Jeff Bezos. Often critized by ignorant analysts, Bezos now serves 281 million unique shoppers. And where brick retail is often perish; Bezos has turned screen commerce into profit…
Bezos has injected a stunning new innovation and intensity to his platform again; he added an army of robots to Amazon.
So, I thought it was time for “what CMOs can learn from Amazon” part II…
If you are a CMO at a leading consumer brand, and trying to reach, engage and entertain screenagers or a gen-y audience, this story might be insightful to you and your team. Why? Because some freaks might have told you: the banner is dead. Well, not this remote controlled flying banner…
Most have given up on banners for the wrong reasons, like their dropping CTRs. But smart CMOs that use brand tracking studies by i.e. Millward Brown or MetrixLab for their online advertising campaigns, will know that banners can have serious brand impact.
So please don’t blame the banner, blame your creative digital agency. This remote controlled flying banner from agency Beacon (Tokyo) for AR Drone is truly stunning. Read along and see the video…
Most CMOs see their brand as their most valuable asset. That’s why they seem to be inspired to transform their brand into a social business. Most are even dedicated to build mutual beneficial relationships between their targets and their brand. So hiring the most experienced social marketing experts, might need an extra budget benchmark?
Below social media jobs and salary guide might help CMOs to create more realistic social media marketing budgets for 2012 and beyond…
Poor newspaper publishers in the US. Their advertising revenues of $20.7 billion in 2011 will be the lowest annual amount spent on newspaper advertising since $19.5 billion in 1951, exactly 60 years ago…
Even when online advertising revenues are added to the offline newspaper print ads, the combined total spending for print and online advertising in 2011 will still only be about $22.6 billion, just slightly more than the $22.5 billion spent on print advertising in 1954.
We are in several panels and we frequently brief CMOs on digital marketing and media trends. So here is the 2012 outlook for the global social network ad revenues. They continue to grow and below article will help CMOs to shape their social media budgets…
Global social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates. 47% of the revenues will come from the US in 2012.
Gamification, social video and other ways of branded entertainment seem to be the CMOs ticket into the hard to reach group Gen-Yers, AKA Millennials or Screenagers. The entertainment industry might offer CMOs new examples How To…
Canadian producer Dirty Deeds promotes his upcoming album Let’s Be Friends with the release of some remarkable Butt, Bass and Tetherball social videos – are supported by a mechanism with mileage to ignite buzz, shares, likes and viral effect.
We do hope this concept inspires some CMOs to keep working on new actionable insights that can add fun or meaningfulness to the lives of their Gen-Yers…
