Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
 
ViralBlog Logo
Close this box

Sign-up to get the content you like


Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.

 

By signing-up you agree upon our terms and conditions

 
27/07/2014 by
9013 views

Yahoo’s Search Share Has Just Dropped Below 10%

New data from comScore on the search industry shows that Yahoo’s search share has just dropped below 10%. Is Mayer Yahoo’s messiah?

Yahoo's Search Share Has Just Dropped Below 10%

Yahoo’s share of the U.S. search market is under 10% for the first time ever. The new score is 9.8%, its lowest ever.

Large blogs, like TechCrunch, predicted that Marissa Meyer would be the messiah for Yahoo.

We however, soon concluded she was definitely not.

Yahoo: Search Share Has Just Dropped Below 10%

Since Meyer became Yahoo’s new CEO almost everything has dropped at Yahoo. Its display ad business fell 7% last quarter, but revenue from search was up 6% on a year-over-year basis.

Yahoo's Search Share Has Just Dropped Below 10%. Mayer ios not the messiah for Yahoo. By pro spaker Igor Beukwer

Revenue from search was $428 million compared to $436 million from its display ad business.

Yahoo’s search business losses are Microsoft’s Bing search gains. Bing is at 19.2%, up 0.4% on a monthly basis.

Google is at 67.6%, which is flat on a monthly basis.

My Opinion

I concluded back in 2013 that CEO Marissa Mayer lacked vision and leadership.

The introduction of the new Yahoo homepage in 2013 was really a shocking joke.

A few months later I wrote why I could barely tolerate Yahoo.

As Yahoo’s “spender-in-chief” Mayer spent more than $100 million on 21 companies last year, largely for acqui-hires. Plus $1.1 billion for Tumblr. And she tried to buy Hulu, but the acquisition failed.

In my professional opinion Mayer got video, display and mobile wrong. She has not coined one single trend. Or should we give her kudos for launching a great new homepage?

In my opinion she has not been able to add any value to Yahoo since day one. I hear slick talks, but I have not seen any clever tactics. So no, she is not Yahoo’s messiah.

And I guess Yahoo is close to become a dead man walking. Damn, that truly hurts my purple heart.

TechCrunch however stated at Mayer’s appointment: There’s no question that Marissa Mayer is certainly a catch for Yahoo.

Maybe we should conclude that big is only good when big is smart?

What About You?
Having to add things to this story? Tips for Yahoo? I would love to read them in the comments.

Follow & Share
Want more stories on breaking with the status quo? Browse our category Viral & Social Video, join us on Twitter, LinkedIn, Facebook, GOOGLE+, RSS or get our weekly e-mail newsletter for updates and free bonus content.

About the Author
Igor Beuker is pro speaker, author & awakener. Valued as one of the leading independent and outspoken voices on emerging trends in marketing, media and disruptive innovations. Book Igor Beuker as keynote speaker or invite him to be the leading independent voice on your show, newspaper or magazine.

 

Follow Category?

Follow Author?

Igor Beuker
13 more

Follow Tags?

advertisingFollowUnfollowbing scoreFollowUnfollowcomscoreFollowUnfollowglobal advertisingFollowUnfollowgoogle serach resultsFollowUnfollowmarissa mayerFollowUnfollowmarketingFollowUnfollowmediaFollowUnfollowmicrosoft bingFollowUnfollowmobiole strategyFollowUnfollowsearch engine marketFollowUnfollowtechcrunchFollowUnfollowtechnologyFollowUnfollowUSFollowUnfollowusaFollowUnfollowvideo strategyFollowUnfollowyahoo search shareFollowUnfollow