Gaining a world audience with a remarkable stunt is the dream of every marketeer. Heineken pulled of a nice stunt during an important soccer match in the Champions League between Real Madrid and AC Milan on October the 21st. Spoiling the plot would be a shame, so check out the video below.
The result? 1.500.000 live viewers via Sky Sport, 10.000.000 peole who saw it in the news the day after and 5.000.000 unique viewers in the two weeks after the event.
The music industry is getting a hang on online social leverages. In January, I wrote about the way C-Mon and Kypksi crowd sourced a videoclip (C-Mon & Kypski Crowdsource A Videoclip). This time I’d like to write about a great viral video from Chicane.
Last week I stumbled several times upon this remarkable video. In this video, the main figures claims he’s singing, dancing and traveling around the world in order to gain attention of the love of his live. Turns out, this call for love is actually a clever viral from Chicane.
Continue reading for more insights and statistics.
This video has crossed my eyes several times when checking out my RSS reader for fresh content for ViralBlog. Even though I dislike publishing content that has been posted elsewhere, I couldn’t help it writing about this remarkable video on ViralBlog.
Continue reading for more insights from the video.
Adidas Basketball recently launched a new campaign featuring several famous basketball players in their “It’s On Me For My Brotherhood” campaign. The YouTube channel has been redesigned to have the look and feel of the campaign and features basketball player Dwight Howard.
Instead of seeding normal video assets, Adidas chose to let all the interaction take place on YouTube itself with interactive videos.
C-Mon & Kypski is a dutch four man band with music that goes from funk, rock to polka usually served with some hip-hop flavor. To promote their new track, they came up with a crowdsource concept where fans can become a part of the new videoclip.
The One Frame Of Fame concept proved to be effective. Almost 7.000 fans already send in their pictures. Continue to read on about the concept.
G-Star Raw enters the social sphere with a great concept in order to gain attention for their new fashion show and to open up for fans to join in on the G-Star experience. Anyone with an YouTube, Flickr, Twitter or Facebook account can sign up to become a G-Star rookie runway reporter.
We spoke with Marjolijn Kamphuis, International Online Manager at G-Star Raw. Continue reading for more info, insights on the campaign, theadvantage of fashion brands in social media and the comparisation with the Best Job In The World campaign.
Consumer’s don’t share your message when the intend of the video is all about selling. However, they’re happy to spread a video that delivers entertainment, unique footage and a fair amount of quality. National Geographic understands these values like no other. The proof? A video with amazing footage gone viral by generating over 1.5 million views in 2 weeks.
With over 1.400 videos uploaded in the last 3,5 years, National Geographic must have gained a great amount of knowledge about online videos. Continue reading for more insights on National Geographic’s use of online video.
In Holland, the country of windmills, tulips and … bikes, the Ministry of Transport, Public Works and Water Management used a creative viral video in order to create awareness for an upcoming campaign on bike lights and safety. Within 2 weeks, the video received 150.000+ views on YouTube and 100.000+ views on mpora.com, which is a decent amount of views for the Dutch market. Continue reading for insights and statistics.
Sometimes its easier to remix existing material then creating something on your own. Even though this video isn’t directly brand related, I’d love to highlight this video to the viewers of ViralBlog.
Continue reading for detailed information, statistics and insights on the video.
In September, Volkswagen launched www.rolighetsteorin.se, an creative initiative to test if fun could change the behavior of people. The campaign has become a huge success in the last couple of days with a tremendous amount of views for the videos that Volkswagen subtly seed with this campaign.
Read on for the full statistics on the campaign and my personal view on this already strong marketing case in social media.
