Author Archive

Star Wars Used In Ad From Adidas Originals

Written by Pernille Hegnsholt on June 10th, 2010 | 4 comments

Tomorrow is the day where the World Cup 2010 kicks off and with this latest ad, Adidas is giving Star Wars fans a reason to watch the 2010 World Cup. The shoe and apparal company has redone the cantina scene from the 1977 movie for its upcoming World Cup commercial. You’ve probably already seen the video by now and if you haven’t – be sure to do it NOW.

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12 Finalists In Dunkin Donuts Campaign

Written by Pernille Hegnsholt on April 19th, 2010 | 2 comments

A few months back Dunkin’ Donuts launched this years “Create Dunkin’s Next Donut” content. After last years huge succes, the “Create Dunkin’s Next Donut” contest, Dunkin’ Donuts celebrates its 60th birthday with doing it all over again.



Until March 8, 2010, anyone could create their own custom virtual donut — with imagination and available ingredients being the only limitations.
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Tiger Woods Returns In Nike Ad

Written by Pernille Hegnsholt on April 8th, 2010 | 2 comments

Nike aired a new TV commercial Wednesday featuring Tiger Woods and the voice of his late father, Earl, just in time for his return to professional golf at The Masters.

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Adidas Originals: Women’s Interactive Lookbook

Written by Pernille Hegnsholt on March 18th, 2010 | 4 comments

For this year’s Women’s Lookbook, adidas Originals tossed the camera to a diverse selection of models, flipping the script and letting them get behind the lens to document each other as they worked the pavement in adidas Originals’ vibrant Spring/Summer 2010 Womens collection.

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Oscars iPad Commercial

Written by Pernille Hegnsholt on March 8th, 2010 | 3 comments

The first iPad television commercial went live during last nights Oscars.

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First Unauthorized Apple Store Wedding

Written by Pernille Hegnsholt on February 23rd, 2010 | 4 comments

And then it happened, two dedicated Apple fans got married in an Apple Store in New York on Valentine’s Day.

Josh and Ting Li are self-described ‘obsessive’ Apple fans and are the first to marry inside an Apple Store.
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Google Goes Social With Google Buzz

Written by Pernille Hegnsholt on February 11th, 2010 | 3 comments

You have probably all heard by now about the latest attempt from Google to become more known in the social space. With the launch a few days ago, Google Buzz adds a social feature to your Gmail account.

Tood Jackson, manager for Google Buzz, introduced Google Buzz as a “new way to communicate within Gmail.”

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Haiti Continues To Be A Popular Topic Online

Written by Pernille Hegnsholt on January 31st, 2010 | 2 comments

This is the last day of this week and the last day of this month and I thought I would sum up which topics have been generating the most tweets this past week.

If you want to find out what is hot on the web at the moment, Twitter is the perfect tool. With millions of tweets crossing its servers and constantly updated trending topics, it’s easy to find out what’s happening right now.
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Is Touch Of Gold The Best Viral EVER?

Written by Pernille Hegnsholt on December 13th, 2009 | 10 comments

This week Brandrepublic published a top 10 best virals ever made and it puts Nike’s Touch of Gold video with Ronaldinho as the best viral ever.

Yes, this video is probably one of the most seen viral videos ever, with millions and millions of views and with EVERYONE talking about it and sure, it won several awards! But, is it really the best viral video ever??

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LG: Obama Is The Hero Of 2009

Written by Pernille Hegnsholt on December 3rd, 2009 | 3 comments

Once again it is that time a year where people get nominated for the man, the agency, the movie, the song and so on.. all of the year of 2009. Korea’s LG did a global survey on who people would vote for as their hero. A stunning 37.6% states Obama is their 2009 hero, Dalai Lama is the runner up with 23,8% of the votes.

This video shows some great examples of the heroes out there. Who is your hero of 2009?

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