SlideShare is an active and engaging community where people post their thoughts on marketing, business, best practice or anything the community wants.
In the above SlideShare presentation they give an overview of 2011 and analyse and share their summary. Below a short recap of this presentation and insights that struck me the most.
VirComm Summit 2012 is a one-day conference for online community professionals, to be held on February 9th at the Royal Institution of Great Britain, London.
Is community management high on your list of prioroties for 2012? This is an event you should not miss. Our partners SocialMedia8 will be attending and providing full coverage.
Some claim that marketing is not a rocket science. Maybe it’s not as difficult as sending Voyager to outer space, but for sure it is not simple and easy. Timing is everything, certainly in the social media space.
From a brand perspective and CMOs the question is not only “what to share” and through which channel(s), but more crucial is “when to share”. Here are some recommendations that are worth implementing.
Asia, the final frontier. For me, a 30 year old man from the Western Hemisphere, Asia is somewhat of a mystery. For my job I help organizations obtain their brand and business objectives trough social marketing.
On this side of the mountain we are driven by certain motives and these motives have been plotted and marketing models have been made accordingly. Most are moulded based on the human psyche, but the Asian psyche works slightly different…
CMOs like to brag on the golf course, about how fannable their brand is on Facebook. But will they admit that they have bought those fans? And one way messaging on Facebook walls, is that why so many consumers end their relationships with brands? Read more about the social break-up…
In this wonderful report by ExactTarget and CoTweet, they explore consumers’ motivations and actions as they terminate their relationships with brands through e-mail, Facebook, and Twitter.
Like any interpersonal relationship, the consumer-brand relationship has a distinct and fascinating life cycle. The relationship begins with the initial “spark” — the decision by the consumer to become a subscriber, follower or fan.
If a brand is the largest and most important asset of a company, then why would 95% of all Facebook wall posts not be answered by brands? Do brands use interns or inexperienced agencies to manage their social communities?
We do hope some CMOs will look at above 4 C’s of Community. And hopefully they will understand that having a large fan base on Facebook is not only to brag about on the golf course. How brands treat their fans of Facebook is a reflection of the company’s DNA and soul.
We have been frequently giving Netflix the credits here, for being the US largest and most powerful online video on demand service. But recently Netflix shook up its large community and now needs to deal with the trend called: power to the people…
Since this summer, Netflix is under fire for making 2 decisions that didn’t feel well at their customers’ incredible large base of clients, fans and followers.
What happened? And what should Netflix do next?
Sounds like a number you have seen before? That’s because in March of this year it was announced Twitter had reached 100 million users. So why is it news again? The difference is in the word active.
Active users are classified as people who use the service at least once a month. That means 100 million accounts have not used Twitter in the last month.
Most brands by now have realised the enormous impact Facebook has had. They also realise the platform has huge potential to engage with their current and potential customers.
But after having created a Facebook Fanpage, many struggle to keep people engaged. Many brands are still using Facbook as a push channel, without realising what type of content people really want from brands.
Charlie Brown, Snoopy, Woodstock and the rest of the gang are expanding into mobile gaming, e-books, Facebook and digital apps. Snoopy already has more than 800K fans on Facebook, now they want them to become loyal and digital buying fans as well.
The Smurfs already made a succesfull step into social gaming with the Smurf’s Village app for iPhone and iPad, we’re looking forward to see what Iconix, the publisher behing the popular cartoon, is coming up with.
 |
Get the Viral Friday WIDGET |
 |
Sign up for THE NEWSLETTER |
 |
Subscribe to the RSS FEED |
 |
Follow ViralBlog on |
