Archive for the ‘Community Marketing’ Category
Written by Igor Beuker on October 13th, 2009 |
This request is just within the boundaries of the WOMMA code of ethics, since we would like you to vote, but we are not offering you a bribe. Our ViralBlog is nominated for Most Popular Blog at the Dutch Bloggies 2009- the annual election for the best weblog originated in the Netherlands. There are over 300 nominees in our category so we really need your vote, so Yes We Can?!
How can you vote for ViralBlog? Just visit Dutch Bloggies here. Next register with your e-mail, get the link, click and vote ViralBlog. That’s all folks.
It will only cost you 30 seconds. It will make us look very proud at the Award Show Night. Now we are so close, we would like to win. And you can make it happen. Thanks!
If you need us to influence your purchase decision even more: we are ranked #52 in the AdAge Power150, we’ve won the Chapeau Blog Awards 2009, and our team will be (even) more good looking next week, just check the Bio’s of our new bloggers next week…
Written by Marc Metekohy on October 10th, 2009 |
The Today Show, aired on NBC, averages on 5 million viewers every morning of the week. The hugely popular morning show now has decided to go beyond their show and website and target perhaps their biggest target audience; Moms.
As Mommy bloggers steadily grow in ranks, the segment is beginning to wield more influence in both the blogosphere and on the web as a whole. And it looks like NBC is waking up to the potential power of this audience, hence the introduction of TodayMoms.com.
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Written by Laurens Bianchi on September 29th, 2009 |
Today I bumped into Quirky, a very interesting community. Quirky is a social product development company. The idea is simple: your product ideas come in, the community works on them, Quirky sells your product worldwide, and 30¢ of every dollar brought in gets distributed amongst you and the product’s influencers.
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Written by Marc Metekohy on September 21st, 2009 |
An interesting new campaign to raise awareness on breast cancer, to put it mildly. The Rethink Breast Cancer Initiative just launched a little pool-side music-video appreciation of one white-bikini-clad woman’s assets. Interesting since it seems to both attract and engage the male audience as well. Even with a Booby Ball.
October is National Breast Cancer Awareness Month so why not get started early?
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Written by Marc Metekohy on September 16th, 2009 |
Sports apparel brand, New Balance, just launched a great campaign for the New Balance’s 574 Clips line. A combination of limited edition shoes and limited edition Polaroids. Match them on the site and claim your fame.
A very unique campaign created for this cool sports brand.
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Written by Mireille Hakkenberg on September 1st, 2009 |
First there was GitarHero, than there was Rock Band, now there is Rock Band Bar Nights. In the US, bars can become official Rock Band bars to give their customers the change to hit the stage and rock in front of a live audience, rather than behind a TV-set.
The principle of the game is simple: you and three other friends can form a band and feel like an actual rock star in your own living room. You can play the lead guitar, bass guitar, drums or take the microphone. And playing the game on PlayStation 3 and Xbox 360 allows players to interact with other people anywhere and play the ‘Band World Tour’ mode.
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Written by Marc Metekohy on August 27th, 2009 |
One of our sister agencies, RKCR/Y&R, recently opened up her doors for local businesses in London borough of Camden. Possibly the first high street ad agency in the world. RKCR/Y&R opened their doors this week at number 22 Chalk Farm Road with the aim of bringing marketing and communications advice to the shop keepers and stall owners of Camden Town.
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Written by Niels Bellaar on August 19th, 2009 |
Ford launched an online customizer for the 2010 Mustang where, you guessed it, people can customize ‘their’ 2010 Mustang. One can choose from a variety of hoods, louvers, scoops, spoilers, grilles, wheels, stripes, and pretty much everything else you can put on the exterior of a Mustang.
The ViralBlog 2010 Mustang
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Written by Marc Metekohy on August 14th, 2009 |
JustBought.it is a location-based social shopping app that allows you to share photos and tweets on amazing finds as you stumble upon them.
You can go shopping and discover where the hottest deals are in town and get instant feedback from your twitter community.
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Written by Nicole Niemann on August 12th, 2009 |
What will happen if you as a brand don’t create an online social hotspot for your fans? What about a space where your brand fans can gather and you can facilitate them with the latest news about your products? A spot where fans can generate their own ideas or follow the discussions around your brand? IKEA did not seize this opportunity, but their fans fans did!
IKEA fans personalized the IKEA experience and created their own spot online; here you can follow or join the latest discussions about IKEA, its furniture, kitchens etc.
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