Archive for the ‘Online Marketing’ Category
Written by Chi Chung Man on February 2nd, 2012 |
Pinterest, a social visual network that was launched back in March 2010. While the site is still invite-only it’s been very popular among their 4 million users logging 421 million page views, according to The Next Web.
Of course Pinterest isn’t on par with smashing numbers like 800 million Facebook users or 465 million Twitter users. The invite-only system is keeping the Pinterest eco-system small for the time being, but is it ready to fully open their doors to the public in 2012?
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Written by Chi Chung Man on January 23rd, 2012 |
Today marks Chinese New Year, big festivities are going on in China. What’s the big fuss about? Well, it’s one of the biggest holidays for Chinese people.
And why is this important again? Because you’re an early bird and are eager understand a market that will most likely change the world economy. Chinese New Year is a very interesting holiday marketers should pay close attention to.
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Written by Chi Chung Man on January 2nd, 2012 |
Remember those annoying pop-up ads when you visit a website? Most websites got rid of them in the last decade. Well in China it’s still being used on a widespread scale.
In China online marketing is still mostly pushing banners in people’s faces. It’s so annoying that sometimes users cannot even click it away.
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Written by Lior Levin on December 26th, 2011 |
The Internet has changed media and entertainment in ways that we are only now beginning to understand. The linear, or broadcast, model of content delivery is rapidly coming to a close as people switch from devices, media types and sources dozens of times per day.
But the same as media companies must adapt to this shifting climate, so must, advertisers. Getting a strong, consistent message out in such a difficult landscape is a challenge, but one that advertisers are quickly changing to meet.
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Written by Martin Michalik on December 19th, 2011 |
Q4 is the most hectic, stressful and at the end the most profitable quarter of a year for most of the marketing industry, retail and other businesses.
There are several different ways how to approach this season of the year to boost sales and get as much as possible – by strategic planning, special promotions or with a simple Free Shipping Day.
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Written by Igor Beuker on October 28th, 2011 |
Internet naming is changing. After an era of Top-Level Domains (TLDs) like .com or .net and Country Code Domains (CCDs) like .nl or .co.uk CMOs might be pushed to apply and manage a broader portfolio of URLs in diverse TLDs…
New available Top-Level Domains will bring opportunities for brand owners, firms and organizations. Some examples? Category TLDs: .bank .jewellers .sport .film .gay and .shop
Place TLDs: .nyc .london .barcelona and Brand TLDs: .nike .redbull .canon
Why do I think that CMOs should be relaxed about new TLDs, and why they certainly should ignore some of the hysteric goeroes that have called the new TLDs “one of the biggest changes on the Internet in a decade”.
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Written by Paul Braat on October 27th, 2011 |
This month the research department of IBM launched an amazing report, with the title ”From Stretched to Strengthened”, presenting their results of interviews with more than 1.700 marketing managers of leading (profit andn non-profit) companies from 64 countries.
It is the first time that such a huge research among CMO’s has taken place, asking them on their views and opinions on the rapid changing and evolving markets, consumers and new methods of research.
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Written by Martin Michalik on September 27th, 2011 |
The number one search engine Google celebrates its 13th birthday this month. Actually, the exact date changed over the years and according to the company,“depending on when people feel like having cake.”
In recent years the traditional birthday Google doodle appeared on the homepage on the 27th of September, making it more of an official celebration date.
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Written by Paul Braat on August 2nd, 2011 |
This summer Samsung Mobile launched their new phone, the Galaxy S II. To promote their phone Samsung started an online activation campaign in which they challenge the Dutch to put the S II to the test. Is the phone really as good as Samsung states it is? Is it really that thin? Is the processor that extraordinary fast?
The campaign is called Project: S2theTest and via social media and a website people can submit their challenges. With this campaign Samsung has clearly puts their (potential) customers in the drivers seat.
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Written by Laurens Bianchi on June 20th, 2011 |
Today I bumped into an interesting pressrelease which is about an interesting way of approaching marketing. It reaffirmed me once more that brands are slowly understand that Giving is often the new Taking, by placing the customer in the center of all your marketing efforts.
This thought was the inspiration for Menno Braakman, evangelist for MarketGiving and Marketing Talent of the Year Nominee in the Netherlands to start writing a MarketGiving manifest. Interested on how to create a viral brand story, told by your customers for you? Keep on reading!
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