Last year, Philips stunned us with the short film Caroussel. Now Philips Cinema is releasing a new campaign: Parallel lines:
The video is a teaser film for the upcoming campaign, which will launch at April 7th. Philips invited five directors from the Ridley Scott Association to create five short films in different genres: drama, action, animation, science fiction and thriller.
We love it when the online world and the offline world come together and share. It’s what we have seen from exciting brands like Red Bull and Apple and we believe many brands have the opportunity to port their offline activities to the online world. And today Diesel is doing such a thing.
At this very moment the world’s hottest fashion designers and brands are showing their fall 2010 collections at the semi-annual New York Fashion Week. Among these is Diesel who will show their Diesel Black Gold fall 2010 collection today at 5pm.
Burger King has launched a new campaign in the UK and Ireland for their new burger. They created a commercial with two guys having a particularly ‘royal’ conversation.
The new burger is called the 3-Cheese Angus and besides this commercial, the campaign attempts to gain more attention online.
McDonald recently launched “Dreaming in Mono”, a 60 minute satire for television broadcast over seven episodes on four television networks in the Nordic region, and online at Dreaminginmono.com
The transmedia story of Dreaming in Mono brings to life the rivalries and stereotypes of the Danes, Finns, Norwegians and Swedes in the story of an unlikely group of Nordic people who come together to beat an old ski record, only on one ski: a monoski.
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It’s the time again where agencies and their clients are developing entertaining and innovative Christmas wishes again. It seems that agencies and brands are releasing their wishes earlier each year. We already posted about the new Elfyourself, but you should defenitely see the other Christmas wishes in this posting as well.
Samsung’s Shake Your Xmas
2010 ANDY Awards is taking a social media approach and give power to the people. Social media is a big trend right now, so why don’t let the audience decide who’s going to judge the work they have created themselves.
Read more about why and how the ANDY Awards decided to let the audience pig their own jury and go to the website and vote for your favorite.
UK agency Mother London has recently launched Amplichoir, a campaign to create what potentially could be the biggest choir in the world. The new campaign for Dell and MTV invites visitors to upload video of themselves singing The Chordettes’ classic pop song “Lollipop,” which is then integrated into a massive chorus performance of the tune.
The singers can then share their videos with friends in order to earn votes. A jury will then decide on the best of the biggest vote getters, and two lucky singers will win VIP tickets to the MTV Europe Music Awards in Berlin.
Twitter’s monetisation strategy is always a popular topic among the influencers within the social media stratosphere. Co founder Biz Stone has recently come out and said the company will start to look to make money before the end of 2009.
But whilst Twitter still hasn’t turned on the money tap, there are various companies already looking to make a buck of the explosively successful platform. Ad.ly is one of these companies – they make money through Twitter advertising. They already have popular Tweeters Dr Drew, Chamillionaire and Tony Hawk signed up to their service.
Campbell-Ewald, a top 25 advertising agency in the US, has just revamped their website. But instead of having a team of front- and back-end designers and developers having to build the complete website Campbell-Ewald decided to frame existing content and use it as their website.
From Facebook, to Wikipedia to Flickr. They must have thought: why should I build it when others already have done it for me?!
A great example of utilizing what’s already out there, build by others, and use it to your and their advantage.
Sony is celebrating the power of its low light photography technology by hosting a unique event, Twilight Football. This event, unlike anything ever staged before, is all about digital technology to capture drama, movement and detail in even the lowest natural light.
The event will kick off on 22 September 2009 and 7 football matches will take place in 7 stunning world locations: Italy, France, the UK, Spain, Argentina and Australia, with the Twilight Football grand final happening in South Africa, the host for the 2010 World Cup.
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