How do you make quality Beef and Lamb top of mind and get people people barbequing this summer? That was the question of Quality Standard Beef and Lamb.
Digital campaign with micro site Natural Born Grillers was launched, with characters Beefy and Lamby. Participants of Natrual Born Grillers can take a BBQ Quiz, Course, Masterclass and win a £1000 BBQ.
Also a new Facebook widget was launched. The application is easy to use and allows people to arrange barbeques with your mates via Facebook.
I like the approach and concept for a subject like Quality Beef and Lamb, that now gets maximum engagement. The graphic design could be more stunning in my opinion. But, how do you rate this campaign?
Since most print publishing houses and daily newspapers see their ad revenues drop and many youngsters don’t want to become a paid newspaper subscriber anymore, print publishers start embracing online. Not that their internet strategy is really smart yet, but it seems like we might get some online action….
The Sun, UK’s best selling newspaper has asked glue London to launch a new online campaign. As result glue seem to have tapped into ‘the beyond the browser movement’.
Desktop App. Keeley utilises Adobe Air and is basically an RSS reader that pulls in sports, showbiz and page3 of the day content direct to your desktop.
The exciting part is that all this content is delivered to you by sexy Keeley Hazell (UK’s most popular glamour model) in a variety of different outfits and lingerie.
Do you think beyond the browser and desktop apps might help newspapers or other brands into more loyal users?
Warning: this item contains shocking material and evidence about Chief Marketing Officers in the US, UK and Netherlands, when it comes to taking website responsibility. Skip or zap this item if you can’t handle this ignorant behavior.
Once per quarter I get tremendously confused, furious and frustrated. Reason for my anger is the published study, done by Coleman Research for SDL Tridion.
From the study I learnt that over 75% of the senior marketing managers is not involved in the management of companies’ websites. Senior marketers leave large part of web communications to junior marketers and IT departments.
In April 2008, CMS software company SDL Tridion interviewed 100 senior marketing managers and 100 senior IT-managers in the US and the UK. The outcome of this study I find really horrifying.
Kellogg’s Nutri-Grain has just launched an online campaign to bring back the office tea trolley. The target audience is office workers in the UK. Campaign goals are to drive brand awareness and to create emotional engagement around traditional office breaks at 11 AM and 4PM.
The campaign has a dedicated micro site and allows visitors to create and sign an office petition, view the tv commercial and win a tea trolley for the office and a holiday for their boss.
