Zecco: Smart Social Trading Community

Sometimes you like to watch certain brands, because you have high expectations of them. On my watch list is the revolutionary social investing network Zecco.

Zecco started aggressively in the US market a year ago with 0$ trading commissions and giving away free lunches in the heart of the Wall Street. See this CNBC video about Zecco’s launch (free lunch).

I like the Zecco’s rebellious approach. They look at the same online trading world with a new and innovative view. But I also like Zecco since it has embraced and integrated forums and blogs in it’s website. And the bloggers like Zecco back. Also I like the Zecco Friends Program. It’s an old fashioned member-gets-member program which you unfortunately do not see much anymore on the internet.

But most of all, I like the smart ZeccoShare Program. At ZeccoShare traders can join and create a group with like-minded investors and share ideas. With permission you can even share portfolio holdings and previous trades with friends. Well isn’t it that specific thought what makes people love social networks?

This social media approach at least brings Zecco lot’s of Buzz and Free PR. I do expect Zecco to launch some compelling virals in 2008. What do you think, will they?