Dylan Messaging Viral Draws 600,000 Fans

Written by Paul van Veenendaal on October 16th, 2007 |

Nearly 600,000 Bob Dylan fans around the world have watched the Dylan Messaging viral campaign, to promote the release of his greatest hits album DYLAN, out October 1. The Bob Dylan viral messaging campaign, launched by Sony BMG’s Columbia Records and Legacy Recordings, lets fans generate personalized versions of the cue card sequence to “Subterranean Homesick Blues” made famous in the film “Don’t Look Back“, D.A. Pennebaker’s filmed chronicle of Dylan’s 1965 UK tour.

The Bob Dylan viral campaign gets a lot of attention and kudos in traditional mainstream and new media outlets. Over 1,000 blogs have posted the Dylan Messaging viral. Also the Bob Dylan Facebook application created by Techlightenment in conjunction with SonyBMG receives numerous compliments from authoritative Tech sites (TechCrunch, Mashable and FaceReviews).

Sony BMG and YouTube are currently inviting Internet music fans to help create the first-ever music video for Bob Dylan’s classic “Like A Rolling Stone,” with submissions being accepted from October 1, 2007 through October 21, 2007. Full details may be found at: www.dylan07.com/YouTube. (Source: Press Release)

One Comment

• A Lot To Learn From Political Marketing | Berkleemusic Blogs says:

  October 23, 2008 at 21:30

  [...] One of the best “viral” emails I have seen since Bob Dylan’s Greatest Hits email campaign. [...]

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