EpicMix: Social Wintersport App By Vail Resorts
It’s a common discussion among me and some friends during wintersport: “What kind of benefits can we create with all the data the RFID chip stores in our skicards?” Statistics would be great, sharing statistics would be even more awesome. Thankfully, ski resorts like Vail Resorts have been thinking the same and came up with EpicMix. Watch the video below for info on this great service:
By facilitating consumers with the techology to communicate easily with each other via open social channels, communication comes out in the open and will reach a lot of potential customers of the resort.
With a badge system, users are even more motivated to share and maximize their experience on the slopes – a win win situation for both the resort as its customers! I’m curious how the figures will look after the first season and how much customers of the resorts actually used the system. Until then, chapeau for Vail Resorts for this innovative solution.
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