The Anatomy Of Heavenly E-mail Design (Infographic)
The anatomy of heavenly e-mail design is crucial to marketers, whether you have your own powerful opt-in e-mail database or if you are renting e-mails to connect to your targets.
We have been frequently talking here about powerful owned media channels, really owned by brands.
That could be your own community, your Nike+ platform, your in-store promo’s or your own opt-in database.
Especially when you have a large base of customers or prospects that receive your weekly newsletter, your ROI could be great.
At least, if your personalize your mailing and its content in several smart ways, and know all best practices to clever e-mail design.
In this infographic created by Email Monks, you can find useful information on how to create e-mail marketing success.
The main topics covered within this infographic include the mobile e-mail design considerations, important factors to consider while creating header and pre-header, e-mail body, content, footer etc:
We hope that this infographic will be oof helpt to the e-mail communities and marketers from around the world.
And like we have been writing before, e-mail is going mobile, so think about the next gateway.
What About You?What are your best e-mail marketing practices? Our readers would love to hear your tips.
About the Author
Igor Beuker was CMO at 3 listed companies, chairmain at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 2 agencies (both sold to WPP) and global chief social officer at Mindshare. Now he is ‘freejack’ consultant and still a sought after keynote speaker.
Source: Email Monks.