Brand Loyalty To The Max
Why are some brands more popular than other brands? Some people say it is because of transparency but looking at the Apple brand you may say that it has nothing to do with transparency. Some people say it is because of interaction. Again looking at the Apple brand, interaction has nothing to do with popularity. And we can go on and on…
And fans can go quite far in their loyalty, people stop looking at functionalities and don’t even listen to reasonable argumentation. They choose a certain brand without any doubt.
But you can ask yourself: “If Apple doesn’t interact with their customers and they are so secretive, why do people love that brand so much they are willing to have the brands logo printed in their body?”
In my humble opinion, people love Apple because they listen very careful. Once they know what the market wants they start developing and take the competitor by surprise. A great example is the iPod; while all competitors were busy doing their thing and fighting over 1 or 2% market share, Apple listened, knew, developed and crushed them. So my advice to every brand is to start listening (and thinking different might help along the way :-)).
Follow Category?Viral & Social Videos |
Follow Author?Wicher Le Poole |
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Follow Tags?Applebrandbrand loyaltyiPhone |
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