Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
 
ViralBlog Logo
Close this box

Sign-up to get the content you like


Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

 

By signing-up you agree upon our terms and conditions

 
22/04/2014 by
8776 views

How Game Of Thrones Fandom Is The Ultimate Promotion

It is said that your fans are the ultimate brand ambassadors. Nothing is more true when it comes to TV shows, books and movies: especially George R.R. Martin’s series of fantasy novels A Song of Ice and Fire (ASOIAF) and its subsequent TV series Game of Thrones.

tumblr m20v8zSEo91r5tujfo1 500 How Game Of Thrones Fandom Is The Ultimate Promotion

What did the Game of Thrones fandom bring forth this time?

Some die hard ASOIAF and Game of Thrones fans made a highly interactive map of the fictional continents of Westeros and Essos, in which most of the books and series take place.

The map allows you to zoom into towns and cities, and click through to the interesting wikipages of the books. You can choose to read about every noble house in the series (including their banners), or follow characters’ paths through Westeros and Essos throughout the books.  See for example Daenerys Targaryen’s journey through Essos below.

Schermafbeelding 2014 04 22 om 13.21.43 500x303 How Game Of Thrones Fandom Is The Ultimate Promotion

To ensure you won’t be spoiled in case you haven’t read all the books or seen every episode, you can move a slider to where you left off, and the map will make sure you won’t see or read anything that might ruin the plot lines for you.

This map will definitely keep you occupied for hours!

(via The A.V. Club)

My Opinion

I love these sorts of things. Fans being this excited about a brand, whether it be a company or a book or TV series, is always a joy to see.

Of course, Game of Thrones has its share of traditional and online marketing efforts, but if you’ve got fans making interesting things like these (and then going viral at that), you almost wouldn’t need to promote the show in other ways.

It also shows the importance of making your fans your brand ambassadors. If you work with them, and let them be free in making anything they want, they will show you how much you mean to them.

What About You?
Are you a Game of Thrones fan? What do you think of the map? Be social and share your ideas.

Follow & Share
Want more stories on breaking with the status quo? Browse our category Viral & Social Video, join us on Twitter, LinkedIn, Facebook, GOOGLE+, RSS or get our weekly e-mail newsletter for updates and free bonus content.

About The Author
Marion aan ‘t Goor is a Social Media Consultant. You can connect with Marion via Twitter and LinkedIn.

 

Follow Category?

Follow Author?

Marion aan 't Goor
8 more

Follow Tags?

a song of ice and fireFollowUnfollowbrand ambassadorsFollowUnfollowessosFollowUnfollowfandomFollowUnfollowfansFollowUnfollowfantasyFollowUnfollowgame of thronesFollowUnfollowgeorge r.r. martinFollowUnfollowhboFollowUnfollowinteractive mapFollowUnfollowmarketingFollowUnfollowwesterosFollowUnfollow
 
 
 
 
 
 
xt/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); */ ?>