How Game Of Thrones Fandom Is The Ultimate Promotion
It is said that your fans are the ultimate brand ambassadors. Nothing is more true when it comes to TV shows, books and movies: especially George R.R. Martin’s series of fantasy novels A Song of Ice and Fire (ASOIAF) and its subsequent TV series Game of Thrones.
What did the Game of Thrones fandom bring forth this time?
Some die hard ASOIAF and Game of Thrones fans made a highly interactive map of the fictional continents of Westeros and Essos, in which most of the books and series take place.
The map allows you to zoom into towns and cities, and click through to the interesting wikipages of the books. You can choose to read about every noble house in the series (including their banners), or follow characters’ paths through Westeros and Essos throughout the books. See for example Daenerys Targaryen’s journey through Essos below.
To ensure you won’t be spoiled in case you haven’t read all the books or seen every episode, you can move a slider to where you left off, and the map will make sure you won’t see or read anything that might ruin the plot lines for you.
This map will definitely keep you occupied for hours!
(via The A.V. Club)
I love these sorts of things. Fans being this excited about a brand, whether it be a company or a book or TV series, is always a joy to see.
Of course, Game of Thrones has its share of traditional and online marketing efforts, but if you’ve got fans making interesting things like these (and then going viral at that), you almost wouldn’t need to promote the show in other ways.
It also shows the importance of making your fans your brand ambassadors. If you work with them, and let them be free in making anything they want, they will show you how much you mean to them.
What About You?
Are you a Game of Thrones fan? What do you think of the map? Be social and share your ideas.
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