Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
ViralBlog Logo
Close this box

Sign-up to get the content you like

Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:


By signing-up you agree upon our terms and conditions

20/08/2013 by

Adults vs. Teens: How They Use Social Media

We all use social media channels, that’s a given. But how do adults measure against teens? Let’s take a look at this NextAdvisor infographic, based on a Pew Research Center study.

social media

Pew Research Center is continually researching the ways people use social media. Of course, the differences between adults and teens when it comes to using social media is an interesting subject.

What’s the most important news Pew Research Center can bring us? Well, teens are still dominant users when it comes to social media. BUT… us adults reign when it comes to the coolest social media platform out there right now: Instagram. Pinterest is also a platform adults rule.

Other interesting facts? While it was stated that teens don’t use Facebook anymore, Pew Research Center’s data shows that 94% of teens are using Facebook.

Want more facts? Check out the infographic below.

infographicMy Opinion
It is surprising that the more creative and visual social media platforms like Instagram and Pinterest are more popular with adults than with teens.

Especially because there are reports out there that claim Instagram is becoming the number 1 favorite platform among teenagers, leaving Facebook far behind.

Being an avid Instagrammer myself, I’ve noticed that my followers increasingly consist of teenagers. What is certain, is that teens are flocking to Instagram.

If Facebook is still the main network teenagers use at the moment, it won’t be like that for long.

What About You?
Do you think teens are still predominantly using Facebook? Let us know in the comments below!

Follow & Share
Want more stories about social media? See our category Social Media, join us on Twitter, LinkedIn, Facebook, Pinterest, RSS and get our weekly E-mail Newsletter for updates and free bonus content.

About The Author
Marion aan ‘t Goor is a Social Media Consultant at ICON&Co. You can connect with Marion via Twitter and LinkedIn.


Follow Category?

Follow Author?

Marion aan 't Goor
19 more

Follow Tags?

adultsFollowUnfollowadvertisingFollowUnfollowcmoFollowUnfollowcrmFollowUnfollowfacebookFollowUnfollowinfographicFollowUnfollowinsightsFollowUnfollowInstagramFollowUnfollowkidsFollowUnfollowlifestyleFollowUnfollowmarketingFollowUnfollowmediaFollowUnfollowmedia behaviorFollowUnfollowpinterestFollowUnfollowresearchFollowUnfollowSocial MediaFollowUnfollowstartegyFollowUnfollowstudyFollowUnfollowtarget audiencesFollowUnfollowteensFollowUnfollowtvFollowUnfollowtwitterFollowUnfollowyoutubeFollowUnfollow

Comments (7)

  • Igor Beuker 20/08/2013, 17:25

    We can call it actionable insights! Thanks for sharing

    Not sure kids and teens would love Facebook.

    If you are 13, 14, 15 or 16, nothing more uncool that your parents or familiy seeing and stalking you with your friends watching..

  • Jenn Herman
    21/08/2013, 19:33

    I definitely don’t think that teens outnumber adults on Facebook. They might have accounts, but I highly doubt they’re very active. This is the whole reason Zuckerberg recently spoke about needing to better target teens.
    I agree with what you said that Instagram is more prevalent among the younger generations and that seems to be the consensus from multiple sources.

    • Igor Beuker 21/08/2013, 21:25

      Hi Jenn

      Thanks for sharing your opinion! I don’t know if targeting teens will help Facebook? How do you target teens that simply do not want to be in the same network as their parents?

      They will find other niches to meet each other without their parents watching along..

  • Thorsten Wollenhöfer
    22/08/2013, 11:09

    Thank you for this great study. We used your post for our German network, because we’re very close to the German education system (see

    In Germany adults use approximate >58% social media platforms. But Pinterest is more successful than Instagram. Well some points of the study and your opinion is rather close to the people of Germany – that really great!!

  • Laurens Bianchi
    26/08/2013, 16:43

    I agree with Igor: I believe kids are far more active with networks where their parents aren’t active