Coca-Cola’s New Social Media Policy

Written by Marc Metekohy on January 5th, 2010 | 13 comments

We recently covered Pepsi and their decision to invest $ 20 million dollar in a  social programme instead of Super Bowl advertising. Now we want to share with you Coca-Cola’s new Social Media Policy. First an interview with Adam Brown, Head of Social Media @ Coca-Cola.

Quite interesting to know: It’s only 3 pages. A social media policy should be a addition to existing company policy–you don’t need to start from scratch.

As Coca-Cola introduce their Social Media Policy:

Every day, people discuss, debate and embrace The Coca‐Cola Company and their brands in thousands of online conversations. Coca-Cola recognizes the vital importance of participating in these online conversations and are committed to ensuring that they participate in online social media the right way. These Online Social Media Principles have been developed to help empower the Coca-Cola associates to participate in this new frontier of marketing and communications, represent our Company, and share the optimistic and positive spirits of our brands.

Interesting to see are the 10 “Principles for Online Spokespeople” Coca-Cola has created:

1. Be Certified in the Social Media Certification Program.
2. Follow our Code of Business Conduct and all other Company policies.
3. Be mindful that you are representing the Company.
4. Fully disclose your affiliation with the Company.
5. Keep records.
6. When in doubt, do not post.
7. Give credit where credit is due and don’t violate others’ rights.
8. Be responsible to your work.
9. Remember that your local posts can have global significance.
10. Know that the Internet is permanent.

All in all Adam Brown has set a nice standard within one of the most loved companies in the world

Download the full policy here: Coca-Cola Online Social Media Principles

Source: Andy Sernovitz

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13 Comments

• 10 regels bij Coca Cola voor sociale media vertaald naar het onderwijs. « Is het nu generatie X, Y of Einstein? says:

  January 6, 2010 at 06:26

  [...] Know that the Internet is permanent. (gevonden via @netlash, bron viralblog) [...]

  Reply
• Creative ideas says:

  January 6, 2010 at 08:43

  Congrats CC!

  Reply
• bvondran says:

  January 6, 2010 at 15:18

  It is very interesting to see that the coca cola and pepsi heading towards social media arena. As niche eCommerce builder with Niche Blueprint 2,very interested to see how coke and pepsi use Social Media.

  Reply
• ROInnis85 says:

  January 7, 2010 at 03:13

  I think this is very smart. A lot of larger corporations with such complex business structures struggle at adapting to new types of promotion. I do feel that it is imperative to manage what is said. and if your employees can do it, then it will take some heat off, as well as give more ideas to PR people.

  Reply
• Adam says:

  January 7, 2010 at 11:47

  The idea is still a good Endscheidung, the two companies are market leaders and should be the corresponding surgical Advertise. Although I clearly tentiere for Coca Cola!

  Reply
• 10 Social Media Policies von Coca-Cola « Social What says:

  January 7, 2010 at 13:27

  [...] Verwandte Artikel: ViralBlog – Coca-Cola’s New Social Media Policy [...]

  Reply
• Andy Sernovitz says:

  January 11, 2010 at 17:21

  Hi Folks -

  This interview and document was from my blog:
  http://www.damniwish.com/2010/01/common-sense-wisdom-in-cokes-new-social-media-policy.html

  Bloggers, be polite and give credit when reblogging original content!

  Thanks,

  Andy

  Reply
• Pepsi kicks Super Bowl and goes social | tom altman's wedia conversation says:

  January 12, 2010 at 15:05

  [...] Coca-Cola’s New Social Media Policy (viralblog.com) [...]

  Reply
• Werbung 2.010 « Werbetext und Konzeption says:

  January 15, 2010 at 11:56

  [...] geht nix mehr, und Twitter sowieso. Zwei große Brause-Produzenten machen es vor (Pepsi und Coca-Cola) bzw. mit. Ist im Prinzip ja gut und richtig, aber hier wird ein Denkfehler zum wiederholten Male [...]

  Reply
• Strömbergs Blog » Coke drops campaign sites in favour of social media says:

  January 16, 2010 at 08:50

  [...] Coca Cola’s social media policy is only 3 pages (keep it simple!) – available at the ViralBlog. Tags: Marketing NO COMMENTS LEAVE A COMMENT Post a [...]

  Reply
• Weekly Social Links: January 17, 2009 | UpYourSocial says:

  January 17, 2010 at 16:31

  [...] Coca-Cola’s New Social Media Policy [...]

  Reply
• Social Media – Coke is on Board « Lost in Novato says:

  January 18, 2010 at 19:19

  [...] Click here to download the new 3 page social media policy from Coca-Cola. (via ViralBlog) [...]

  Reply
• SoCon10: Taking stock « Human Clipping Service says:

  January 27, 2010 at 11:36

  [...] are among the corporate giants blogging, Tweeting and shooting video. Coke even crafted a new social media policy and posted it online. Media giant CNN expanded Rick Sanchez’s show on social media to two [...]

  Reply