Companies Increase Spend Online Analytics
Research recently published by Econsultancy, in cooperation with Lynchpin, has found that companies are intending to increase their spend on both staff and technology dedicated to web analytics.
Interestingly, according to this research web analytics is now expanding beyond just on-site analytics.
Andrew Hood, MD of Lynchpin, states “This year the clear message is that analytics is no longer just about what’s happening on your website. The growth in social media monitoring is hardly surprising given the growth of this channel, but the increasing use of competitor analysis and feedback tools highlights the practical need to understand the bigger picture.”
Twentyseven percent of the respondents indicated they are using online reputation and social media monitoring software to keep track of their campaigns. And 32% of the marketers indicated they are looking increase expenditure on outsourced analysis.
We are currently offering a 15% discount to any first time users of ViralTracker – so are you one of the marketers that wants to get more insights, data and increased ROI, get in touch now!
Follow Category?Social Media |
Follow Author?Daan Jansonius |
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