How Branding Works In The Social Media Age
With more than 100 million active users on Twitter and 800 million+ on Facebook, stunning growth rates of other major social networks, it’s already a part of daily life and culture around the globe.
For the brands it’s important to know and understand how their fans, followers and prospects interact and engage with them in the vasts space of social media.
It’s not only about listening to the fans and timing but also about understanding the interaction that leverages the potential of the platforms and turns prospects into loyal fans and later into customers and brand advocates.
To get a better idea of how US consumers interact with brands in the social media space, AYTM conducted DIY market research and the most important highlights of their discoveries are encapsulated in this infographic.
Source: AYTM
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These graphics support the direction I am going with my business as I am focusing on building a brand right now and part of my job is helping others do the same. I have a facebook site (and store) and do frequent, short updates. Choosing a competent designer to help build your brand from Day One is important too.
Hi Sharon, good luck and hope it helps you and your business. Let us know here at ViralBlog how it is going!
Martin
Great infographic and very much along the lines of what we were thinking based on our own use and observation. The personas seem about right too – well done!
The good thing about social media marketing is that its cost effective. having a twitter account doesnt prevent you from having an FB. The stats given above proves that advertising a brand via these networks work. so why not just use both and more, right?
Happy holidays to all!
Hi Debbs,
it definitively works, but it’s obviously about a good, long-term plan&strategy. And it may seem less expensive, but can be very time consuming…and at the end, time=money…
Cheers, all the best for 2012!