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27/02/2013 by
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Oprah Is The Most Influential CEO In Social Media (Infographic)

Which CEO has the most influence when it comes to social media? It is media mogul Oprah Winfrey. Are you really suprised?

d86d77d91d74f7a42766977ee2c23242 XL 500x333 Oprah Is The Most Influential CEO In Social Media (Infographic)

You might have expected Mark Zuckerberg, Michael Dell or Richard Branson topping the list of most influential CEOs in social media?

Well Zuckerberg did not even make it to the top 50. At least, according to this list.

According to the Reuters & Klout 50, which measures the most influential CEOs in social media, Oprah Winfrey is the queen.

Check out this eye candy infographic by TopManagementDegrees for the top 40:

ceo social influence 500x3832 Oprah Is The Most Influential CEO In Social Media (Infographic)

Important: this infographic uses data from 29 November 2012. So you can check the updated chart here.

My Opinion?

I have not always agreed on the Klout rankings in the past. Not only for the methodology that was being used.

Also for the fact that “broadcasting” and sometimes shameless self-promotions, in my opinion do not fit social media. Also not the ranking of being a true influencer or not.

Why not? If you are really important and do not shout that much on social media, does it mean you are no influencer? I don’t believe so.

Several self-proclaimed gurus and Klout shouters, sometimes have very average or experience if you check their LinkedIn profile.

Maybe, some people are really experienced and good, without the need to shout-out-loud?

But I loved the infographic enough to share it with you.

What About You?
How do you like the infographic? What are your thoughts on Klout shouting? I’d love to see your feedback in the comments below.

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About the Author
Igor Beuker was CMO at 3 listed companies, chairman at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 3 digital agencies (sold to WPP) and global chief social officer at Mindshare. Now he is ‘freejack’ consultant and a sought after keynote speaker.

Source: Infographic by TopManagementDegrees.

 

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Comments (2)

  • Marion aan 't Goor 27/02/2013, 12:29

    Not surprised, in this case. I definitely agree that Klout influence doesn’t say anything about the actual influence these people have on their followers. A high Klout score just means they are more active than others in social media, not that they have the most influence. So no, I don’t think this infographic tells us much at all :)

     
 
 
 
 
 
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