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14/03/2008 by
11949 views

Viral Friday: Food Fight

Viral Friday is the weekly viral video chart of ViralBlog, showing the 10 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
ViralFriday

This weeks Viral Friday #1 position goes to Food Fight. Filmmaker and animator Stefan Nadelman created the short film “Food Fight”, an abridged history of American-centric warfare, from WWII to present day, told through the foods of the countries in conflict. The runner up spot is for VeriSign with Shopping Cart Whisperer. The operator of .com, .net, .tv domains and publisher of SSL certificates, launched a viral campaign titled “No More Abandoned Carts” featuring Liberty Fillmore, a ‘Cart Whisperer’. Food Court Musical completes this week’s top 3. After the very successful ‘Freeze’ mission at Grand Central Station in New York, the Improv Everywhere group found a new challenge…

Do you want to see this week’s list from 1 to 10? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!


1. Food Fight

In 3 months time movie editor, director and animator Stefan Nadelman created the short film “Food Fight”, an abridged history of American-centric warfare, from WWII to present day, told through the foods of the countries in conflict. Some of the conflicts attended in the film are WWII, the Vietnam War, the Gulf War and 9/11. Also available is a cheatsheet of the wars and the used foods. The short film got over 1.5 million views in 2 weeks time.

2. Shopping Cart Whisperer

California based company VeriSign, operator of .com, .net, .tv domains and publisher of SSL certificates, launched a viral campaign titled “No More Abandoned Carts“. The main part is done by Liberty Fillmore, a ‘Cart Whisperer’, who states: “…everywhere I go, I see shopping carts tossed aside. Cast off. Abandoned. In super-value-store parking lots.” Fillmore thinks people who fill up their online shopping carts but refuse to actually buy the products because buying online makes them feel insecure are cowards. Thats why he welcomes the support of VeriSign and their EV SSL Product Thing. The viral video, launched on February 24th, gathered about 1.1 million views.

3. Food Court Musical

After the very successful ‘Freeze’ mission at Grand Central Station in New York, the Improv Everywhere group found a new challenge. This time the performance takes place in Balwin Hills Mall in Los Angeles. The mission: create a spontaneous musical with 16 undercover actors.

4. Treeless Squirrel

With the Treeless Squirrel campaign, Flow Creative seeks to create awareness about the importance of planting trees. The Chicago based agency created an action site, viral video and a blog.

5. Dell – IT Through The Decades

Dell made this viral video campaign playing on the inept IT approaches of previous generations. Mike the IT guy is ignored by his colleagues year after year as his company lets bad ideas drive business. Good thing he’s got Olivia Munn on his side. The IT Through the Decades ad links to the site betterin2008.com. (Source: Duncan’s TV)

6. Burst

Schweppes has launched a campaign in Australia bringing new life to the branding concept of Schweppervescence. The ‘Burst’ campaign consists of 5 viral videos, shot with slow motion cameras at 10.000 frames per second. The videos are recorded on several different locations in Australia, including the state Victoria, the Otway National Park and in Melbourne. The Schweppervescence campaign is created by George Patterson Y&R from Melbourne. (Source: Duncan’s TV)

7. Saaphyri’s Lip Chap

Saaphyri Windsor is an American Reality Television contestant, hairstylist, and actress who launched her own line of unisex lip balm called Saaphyri’s Lip Chap. The above video is her latest commercial. Reviews of the commercial have been mostly negative, but the video still got over 120.000 views in two weeks time. (Source: AdFreak)

8. Ideal Man

To celebrate the introduction of men’s magazine GQ (Gentlemen’s Quarterly) in France, DDB Paris made the hilarious viral “Ideal Man”. The video, shot in Buenos Aires by the Les Minis Vegas collective, gets it’s musical support from Billy Idol’s “Eyes Without a Face” from the album Rebel Yell (1993). DDB also released a Making Of of the video. The video got over 750 votes on Digg. (Source: NEooWS.com)

9. PETA: Jenna Jameson

33-Year-old retired porn star Jenna Jameson is the latest celebrity to support animal rights organization PEAT. In the new campaign, launched at the Los Angeles Fashion Week, the ex-porn actress, appearing as pinup Bettie Page, promotes the product Pleather – an alternative leather. The slogan of the campaign is “Pleather Yourself”. (Source: Reclamewereld)

10. Hearing Test

hearingtest

The Norwegian Red Cross, in collaboration with Oslo Health, came up with a very effective way of communicating their message. Experience it yourself, use your headphones and take the test.

 

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