Why You Should Consider Mobile Marketing?
Why consider mobile marketing? Allowing consumers using a mobile device such as a mobile phone, tablet or any other platform to view your website is becoming a lot more important.
Research carried out by Mindjumpers, suggested that 4.8 billion people own a mobile phone but only 4.2 billion people own a toothbrush.
Most phones nowadays allow Internet access which means that the majority of these 4.8 billion people will have access to the Internet on their mobile phone.
With the Internet becoming available on so many portable devices, defining a clear and effective mobile marketing strategy is more important than ever before.
Despite this, consumers are still reporting a poor mobile Internet experience with 96% of people Google surveyed saying they felt the webpages they viewed were not developed with mobile devices in mind.
More importantly, the same survey showed that 61% of users said they would be more inclined to buy from a website that was designed for a mobile device.
Start by implementing a click to call button
A ‘call to action’ or ‘click to call’ feature is being used by some businesses where the user no longer needs to find and dial a number.
Instead they simply click the call button and the device will automatically call the business.
Research carried out by Kelsey found at that 45% of calls tend to convert into sales, which is huge compared to popular alternative online marketing strategies such as PPC which only converted around 3% of users.
It is commonly known that if you can simplify the sales process, you are likely to increase sales and implementing a mobile marketing strategy will help do this for your online target market.
Some tips on mobile marketing
There are many tactics that you can use and creativity is essential when starting out.
Here are three tips to get you started:
Add QR codes wherever possible
Quick Response codes (or QR codes) were first used in 1994 but have since become much more popular due to the fact that most portable devices with the internet are able to read them.
If you think this could benefit your business, you should include QR codes on all of your offline promotional material such as product advertisements, business cards and brochures.
This allows you to bridge the gap between your offline and online marketing campaigns, and also offers you data about which offline materials are encouraging people to scan the code.
Analyse which pages convert the best
It is obviously important to see which pages convert the best into sales. Use Google Analytics tools to determine which pages convert online and which pages don’t.
As the screens on phones are smaller, some users may want to call instead of filing out an online form.
See which pages result in a phone call and/or sale by using call tracking software that supports the tracking of phone calls made surfing the Internet on a mobile device.
Integrate your social campaign with your mobile marketing campaign
If you have an online business, there is a good chance that you have a social media profile.
When done correctly, a social media profile can greatly help to increase brand awareness, bring in traffic and Google has also mentioned that it uses social signals to help it rank websites.
Mention your mobile site on your social media accounts to increase awareness of your mobile site.
3 tips on creating a mobile site
Going back to the fact that a good number of users feel the majority of sites are not optimised for mobile viewing, here are some tips to get you started on creating a mobile optimised website:
Remove the clutter
The mobile optimised version of your site should have a minimalistic design as it will be viewed on a smaller screen.
Too much small detail and text will be difficult for the user to read and they will constantly need to zoom in and out of certain parts of your site – very frustrating!
Speed is important
This may not be as much of an issue in the years to come, due to the introduction of 4G Internet connections.
However, if your website load times are poor then a user is likely to get frustrated and leave your site.
Some search engines also use the speed of your website to determine how well you are ranked.
Make branding consistent
It is important to have a minimalistic design but the message and feel of your brand should still shine through you mobile optimised website.
When deciding on what content to use on your mobile site, make sure you keep your theme consistent.
What About You?
How did you like this story and insights? What mobile marketing steps are on your roadmap for 2013?
Follow & Share
Want more social insights? Browse our category Social Media, follow Igor Beuker on Twitter, grab our RSS Feed, join our Facebook movement or subscribe to our weekly e-mail newsletter.
About the Author
With the competition for the mobile IOS war between IOS, Android and Windows 8 heating up, more people are purchasing a mobile device with Internet access which is why Rashed has been looking into how to get started with your mobile marketing campaign on behalf of eSeller Media. eSeller Media give free eCommerce advice and has been created by the team behind Internet Retailing.
Related Stories
Follow Category?Mobile & Apps |
Follow Author?Rashed Khan |
14 more
Follow Tags?4g internetadvertisingclick to call buttonfacebook |
Nice article inspiring thanks. Hello Administ .
Everything is very open and very clear explanation of issues. was truly information. Madridbet , madridbet giriş , madridbet güncel giriş , madridbet yeni giriş , madridbet giriş
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Shellerim.org
I really love to read such an excellent article. Helpful article. Hello Administ . Website: cami halısı istanbul
Thank you for great information. Hello Administ . Website: http://www.santenette.com/
Thank you great posting about essential oil. Hello Administ . Website: Cami Halısı
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
Thank you for great article. Hello Administ . Website: hacklink
Thank you great posting about essential oil. Hello Administ .
Great post thank you. Hello Administ .
Thank you great post. Hello Administ .
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Nice article inspiring thanks. Hello Administ .
Thank you for great article. Hello Administ .
Thank you for great content. Hello Administ.
Thank you for great information. Hello Administ .
Thank you for content. Area rugs and online home decor store. Hello Administ .
Thank you for great content. Hello Administ. Website Giriş için Tiklatın : https://www.melekhali.com.tr/
Great post thank you. Hello Administ .
Good info. Lucky me I reach on your website by accident, I bookmarked it.
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Thank you great post. Hello Administ . Website : cami halısı
Thank you for content. Area rugs and online home decor store. Hello Administ .
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
I really love to read such an excellent article. Helpful article. Hello Administ . Website : cami halısı
Thank you great post. Hello Administ .
Thank you for great article. Hello Administ .
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
Great post thank you. Hello Administ . Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
Great post thank you. Hello Administ . Website Giriş için Tıklayın. Starzbet
I really love to read such an excellent article. Helpful article. Hello Administ . Website Giriş için Tıklayın: tipobet
Thank you great posting about essential oil. Hello Administ . Website Giriş için Tıklayın: tipobet
Thank you for content. Area rugs and online home decor store. Hello Administ . Website Giriş için Tıklayın. Starzbet
Thank you for great article. Hello Administ .Website Giriş için Tıklayın: tipobet
Great post thank you. Hello Administ . Website Giriş için Tıklayın: tipobet
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.Website Giriş için Tıklayın: tipobet
Thank you for great article. Hello Administ .Website Giriş için Tıklayın: tipobet
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Thank you for great article. Hello Administ .Website Giriş için Tıklayın: deneme bonusu veren siteler
Thank you great posting about essential oil. Hello Administ .
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
Everything is very open and very clear explanation of issues. was truly information.
Thank you for great information. Hello Administ .
Thank you great post. Hello Administ .
I really love to read such an excellent article. Helpful article. Hello Administ .
Thank you for great content. Hello Administ.
Good info. Lucky me I reach on your website by accident, I bookmarked it.
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Thank you for great information. Hello Administ .
Nice article inspiring thanks. Hello Administ .
Everything is very open and very clear explanation of issues. was truly information.
Good info. Lucky me I reach on your website by accident, I bookmarked it.
Thank you great posting about essential oil. Hello Administ .
Nice article inspiring thanks. Hello Administ .
I really love to read such an excellent article. Helpful article. Hello Administ .
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
Great post thank you. Hello Administ .
Thank you for great content. Hello Administ.
Good info. Lucky me I reach on your website by accident, I bookmarked it.
Everything is very open and very clear explanation of issues. was truly information.
Thank you great post. Hello Administ .
Thank you for content. Area rugs and online home decor store. Hello Administ .
I really love to read such an excellent article. Helpful article. Hello Administ .
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Thank you for great article. Hello Administ .
Thank you for great content. Hello Administ.
I really love to read such an excellent article. Helpful article. Hello Administ . Website Giriş için Tıklayın: imajbet
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.Website Giriş için Tıklayın: cinsel sohbet
Great post thank you. Hello Administ .
Nice article inspiring thanks. Hello Administ .
Good info. Lucky me I reach on your website by accident, I bookmarked it.
Thank you great post. Hello Administ .Website Giri� i�in T�klay�n: Bahisal Giri�
Good info. Lucky me I reach on your website by accident, I bookmarked it. Website Giriş için Tıklayın: bahiscom