Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
ViralBlog Logo
Close this box

Sign-up to get the content you like

Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.


By signing-up you agree upon our terms and conditions

03/08/2011 by

Social ROI? Case Study Microsoft Windows7

Sometimes I get confused about the discussions on ROI of social media. This industry is so very young, but we have already seen so many awesome cases. Here’s some social ROI that might interest CMO’s. Microsoft Windows7: from mindshare to heartshare…

What we like about this social program? That Microsoft listened and changed it’s approach on the Windows7 introduction completely compared to it’s Vista launch…

Other things we like about the DNA and approach: The actionable insights and ‘intel’ that were derived from a social monitoring benchmark, that was performed as strategic start. Listening and fans first, well that sounds a bit like: beyond advertising and towards smart marketing.

Also nice way of combining the traditional and the social world: the increase of the Net Promoter Score from 4 to 8 in one year, accomplished by the social marketing strategy. Could be called: tangible asset or some form of ROI, right?

Nice fact: bottom-up engagement strategy seems to work as well. TV is nice, but some brands seem to survive without it every now and then, I guess.

With no TV, no Radio, no Print and just 10% of the total Vista budget the aided awareness, consideration and preference of Windows 7 doubled, while trial, purchase, use and advocacy tripled. Could be called ROI?

Maybe, some CMO’s still need to discover their Social VSPOT first, in order to meet a ‘social ROI’ that they know, and is in their marketing comfort zone.

‘Pulling them gently through the funnel’, sounds like a VSPOT that could give ROI satisfaction.


Follow Category?

Follow Author?

Igor Beuker
8 more

Follow Tags?

casesFollowUnfollowfansFollowUnfollowMicrosoftFollowUnfollownet promoter scoreFollowUnfollownpsFollowUnfollowROIFollowUnfollowsocial case studyFollowUnfollowsocial media roiFollowUnfollowsocialmedia8FollowUnfollowthe roi of social mediaFollowUnfollowvistaFollowUnfollowwindows7FollowUnfollow