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04/11/2008 by

Dem Social Media Bones

Dem Bones or Dem Dry Bones is a famous spiritual poem and song, sometimes used in Bible school and pre-school to help children learn basic anatomy. The melody has been credited to American educator and early civil rights activist James Weldon Johnson and the lyrics to Dem Bones are based on the Book of Ezekiel.

Over the years, the song has been covered by The Delta Rhythm Boys, Shirley Caesar and many other artists. And also last year by award-winning London-based ad agency Lean Mean Fighting Machine, founded in 2004 by 4 former Tribal DDB executives, who launched an alternative ‘social media flavoured’ version titled “Dem Phones” as 2007 Christmas card for self-promotion and recruitment.

The “Dem Phones” advert won the Silver Award in the ‘The Self Promotion Category’ at the One Show Awards and was selected finalist at the Big Awards 2008.

Company: Lean Mean Fighting Machine
Executive Creative Directors: Dave Bedwood/Sam Ball
Copywriters: Alex Mavor/Ed Kaye/Dave Bedwood/Sam Ball
Designer: Mark Beacock
Programmers: Dave Cox/Jimmy Hay/Ryan Wild
Production Company: Annex Films
Producer: Annis Bailey
Director: Kit Lynch-Robinson

Source: Events in Music, Wikipedia, Sixx, LIA


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