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24/09/2009 by

Diesel’s Quique The Head Looking For A Body?

Remember Quique the Argentine boy, born without a body? Here’s an uplifting follow up. Quique now has a job as an architect, and could soon have a full body transplant…

It’s a great and entertaining concept by Diesel’s Lifestyle division to promote it’s new helmet. More enteraining content, a documentary about Quique, tongue trainer software and ways to donate your body, can be found at his site Quique the head.

You can connect to Quique at Facebook and soon get his iPhone app.

I do love his new Diesel helmet, it is very cool for a scooter freak and “wannabe” fashionista like me…


Awareness and desire are great in this campaign. The only thing that is missing is: closing the loop. I was looking for a new helmet, since I lost mine in Ibiza a week ago. So I’m ready to get my instant satisfaction, but where can I buy it online?

Luckily for me, I own a small fashion boutique Je m’ Appelle Iggy in Amsterdam and we sell Diesel. So one phone call to Diesel solved my problem. But where can other fashionista’s buy their helmet?


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Igor Beuker
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