Pinterest Statistics, Interaction And Engagement

The top social media sites – Facebook, Twitter and LinkedIn have a new member. Who? Pinterest!

Pinterest is here to stay and showed the most growth year-over-year for social desktop usage, social web usage and social app usage. How users interact with pins, boards, other users and brands?

Pinterest has experienced exponential growth since bursting on the social media scene in 2011 and had the largest year-over-year increase in audience. Not only that, also highest time spent on any social network across PC, mobile web and apps.

And how do users spend time on Pinterest? At least in the U.S.?

They spent most of the time pinning pictures on their boards, 83,9%, followed by liking other pins (15,5%). The engagement, in terms of comments, on Pinterest is not that big, only 0,6% of users comment on pins.

Moreover, 80% of the content shared on Pinterest are re-pins of pictures from other users.

In terms of gender – you guessed it right, females still dominate Pinterest’s usage, making up the overwhelming majority of the audience – more than 80%.

There are more interesting Pinterest statistics and guys over at Wishpond put these data into this nice infographic, see below.

How Users Interact on Pinterest

 

What About You?
How do you spent time on Pinterest and what would be the best approach to this social network from brands’ perspective? Would be nice to discuss it with you in the comments below.

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Sources: blog.nielsen.com; wishpond.com/blog