The Heartbeat Of Facebook: LikeLine
LG Netherlands teamed up with social marketing agency SocialMedia8 and now introduces the LGLikeLine.
A facebook application that enables users to create a visual overview of their Like-history and show exactly what the user is like and what he or she likes. The application also lets people find Like-Minded peers.
Brandnew
SocialMedia8 developed the concept that launched this week. With LikeLine users are able to find out what they’ve liked since they’re on facebook. And accordingly this ‘likes-overview’ will show exactly what things make life good.
Creating the LikeLine
SocialMedia8 set -up simple rules on how to behave in the approach and communications:
– LG has a Facebook Page; choose that as the epic centre
– Single-Minded Messaging; no tech talk, less is more
– Target Facebook Members; they are already there
– Be innovative or stunning
– Stay close to Life’s Good (brandvalues LG)
Targeting your audience
In general men want status and competition: ‘mine is bigger than yours, I bet you can not beat my score, look how cool I am…’ and women usually have an intrinsic drive to compare and to selfexplore; they are curious social creatures who love to chat. Which reminds me: Social Media might be the end of gender acording to Johanna Blakley check this TED talk. The LG LikeLine has ingredients that evoke both men as women.
See, Buy, Fly
Discover your own likeline and share and match with your friends. Share your LikeLine and invite Friends to make their own. See if your friends really match with you and start the conversation. Discover the most “like-minded” people in your network, perhaps you’ll might find someone that matches you wouldn’t expect.
What They Say
Waldi Weisz Blanchetta, online marketeer at LG Netherlands: “This is a real conversation starter. People can match their LikeLines and compare all their likes to each other. We defined different interests for all the likes and these categories are in line with the brand LG. Life’s good and with the LikeLine you have a virtual indication of how good it is.”
Igor Beuker, founder of SocialMedia8: “Insights show that people frequently use facebook to plan their night out with friends and in the aftermath they discuss that night by sharing stories, photos and videos. Others use facebook to find like-minded peers. With LikeLine, LG enhances that matchmaking process with a smile, fuelling its brand theme Life’s Good.”
Go!
Check out your LikeLine:
LG’s LikeLine is now available on facebook. Go to www.lglikeline.nl
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