The ViralBlog Roadshow

We are proud and extremely excited to announce that Igor Beuker, Editor in Chief of Viralblog and founder of social media marketing agency SocialMedia8 and online video metrics company ViralTracker will be speaking at the Social Media World Forum in London on the 15th of March.

The event is shaping up to be one of the leading events on social media in Europe, with over 3,000 expected attendees and 300 world class speakers including people from Facebook, Bebo, Becks, Orange and Ikea.

Igor will be speaking on Monday’s 10.30am Panel :  “The changing role of social networking as an influencer of worldwide media” where he will join Allison Wightman, Head of Marketing Systems, Virgin Atlantic Airways and Sienne Veit, Social and Mobile Commerce Development Manager, M&S Direct.

They will discuss topics such as what the next 5 to 10 years have in store for social media and what impact social tools will have on global media and future social engagement.

Besides Igor, fellow Viralbloggers Paul van Veenendaal and Daan Jansonius will also be attending the event – so make sure you drop by and say hello!

As way of introduction Igor has given an interview to the organisation, which we have re-published below.

From your experience if you had to recommend one tip for using social media what would it be?

Start with a social media marketing strategy if your brand team has the right mentality and DNA and is really willing to listen to consumers.

What do you think is the biggest thing that marketers fail to realize about social media?

Consumers are important brand owners, 92% of digital natives only buy products and services if their peers have written a positive review about it, advertising comes next.

How do you measure success in social media?  How do you justify it to a client?

Social media monitoring and ViralTracker both clearly prove impact and effectiveness of social marketing programs. And we also work with independent and trusted brand tracking companies like Metrix Lab and Millward Brown. Based on 3 years experience we offer brands an upfront estimated success outcome of their social program. And by aforementioned trusted  ROI tracking methodologies and companies, we deliver the proof of the actual ROI of the program.

What has SocialMedia8 been working on in 2009?

Social has been a hot topic for brand marketers in 2009. We created a dozen of social marketing programs for international brands and opened offices in London, Milan and Madrid. In our spare time we shared our passion for viral and social marketing on ViralBlog.com

Meet Igor at the Social Media World Forum, to hear and learn more about Social media – register for the Social Media Would Forum here.