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18/03/2014 by

Alert Shirt: Wearable Technology Fuels Sports And Social TV?

Alert Shirt is wearable technology that converts live game data into powerful sensations experienced instantly by the wearer during a match. Can you imagine feeling the tackles during the game?

Alert Shirt: Wearable Technology Fuels Sports And Social TV? By Trendwatcher Igor Beuker for

We are talking about haptic technology or haptic feedback here. WTF that is?

It’s a tactile feedback technology which takes advantage of the sense of touch by applying forces, vibrations, or motions to the user.

The Alert Shirt is a non-scientific prototype to hype the rugby game on Pay TV network Foxtel in Australia.

Is this the future of Wearable Tech and Social TV?

Haptic Feedback: Wearable Tech Fuels Social TV?

This technology can bring fans much closer to the game experience in both the stadium and while watching TV. It really fuels the experience and that will drive social and mobile buzz.

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You don’t have to be a mega non-linear mind to see so many opportunities with this technology, right? Would you like to see some other benefits?

Haptic feedback objects can do a number of things:

  • Pressure: a thumping heart whenever the game is on the line.
  • Impact: the shock of a big hit when players collide.
  • Despair: the sinking feeling of every costly mistake.
  • Exhaustion: lungs burning every time your team puts in a hard effort.
  • Adrenalin: a rush of blood when your team is on the up.

My Opinion

I am huge sports fan, and I truly love football and kickboxing. How awesome would it be to wear the Alert Shirt during similar matches?!

Next I am a huge fan of wearable tech and a believer in Social TV. Haptic feedback technology could open a whole new world for sports fans and brands.

I really hope some CMOs will embrace this technology. For example during the World Cup Football 2014 in Brazil. I would bet my money on Nike, by the way.

I am convinced that technology will enable us to do more good. And that big-data combined with our mobile handset will add a lot of usefulness and meaningfulness to our lives.

More about wearable technology? Meet 118 wearable tech devices here at ViralBlog.

Want to impress your peers with haptic feedback? Get the tech details here at Wikipedia.

If you like our story, be sociable and share it.

What About You?
How do you rate the Alert Shirt? Which sports would you love to experience like this? We all get smarter from peer discussions, so share your opinion.

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About the Author
Igor Beuker is an acclaimed trendwatcher & pro speaker, serial entrepreneur, marketing consultant and board member at several disruptive media, technology and entertainment firms. Book Igor as keynote speaker, follow Igor on Twitter or contact him via LinkedIn.


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