FC Barcelona Knocks Out Real Madrid In Social Engagement
Real Madrid might be the form team in Europe right now, but its bitter rivals FC Barcelona are leading the world of football in social engagement.
According to Bleacher Report, who teamed up with ListenFirst, Barcelona knocks out Real Madrid in their weekly ranking of the world’s top football clubs on social media.
The rankings represent a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia and YouTube.
In the inaugural rankings, Barcelona lead the pack with a social engagement score of 25,000,000 for the past seven days, which was driven largely by interactions on Instagram following their Champions League victory against Paris Saint-Germain.
Real Madrid—who also enjoyed victory in Europe—are second, with a resurgent Manchester United in third after adding another two wins to make it six victories on the spin for Louis van Gaal’s team.
The Premier League theme continues with Arsenal and Chelsea, with Turkish side Besiktas sixth (up nine places), likely driven by their clash with Tottenham in the Europa League.
Our top 10 is completed by Bayern Munich, Galatasaray, Manchester City and Liverpool.
In the trending rankings, there was big movement for PSG as a result of their coming together with Barcelona.
Queens Park Rangers are also doing something right on social media, while Olympiacos surely gleaned their boost from the final round of matches in the Champions League group stage.
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About the Author
Laurens Bianchi is an online marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Laurens is specialised in social media and content marketing in the sport, event and entertainment market. Follow him on Twitter or contact him on LinkedIn.