Asia: The Future Lab Of Media Consumption?
TV is changing. Not in the nature or format of shows that audiences watch – but in the way that consumers discover, consume and interact with content. While it is no secret that platforms like YouTube and Hulu are having a big impact on US audiences, the most disruptive and insightful lessons are to be found elsewhere. Asia, in fact.
Online Video in China Part I & II
Mike Walsh of research agency Tomorrow recently completed a research report for the Cable & Satellite Broadcasting Association of Asia (CASBAA) on the current state of online video in the Asia region.
The result: two insightful and fascinating documentaries examining Online Video in China, Japan & Korea, featuring in-depth insights from 16 media market executives & innovators, amongst which Marc van der Chijs (Tudou), Kaiser Kuo (Ogilvy) and Mark Patterson (GroupM Asia).
A few insights from the report:
- 1. The Internet has become a primary entertainment destination.
For young Asian consumers, the Internet is entertainment – particularly in China.
- 2. Social discovery drives the popularity of content
When it comes to the discovery of content – blogs, referrals through instant messaging clients, BBS boards, and top ten lists on video sharing sites have the most influence.
- 3. Long form professional content is the most popular format
Although the West is just now getting a taste of long form video on the web, in Asia it has been the most popular format for a while. YouTube does serve a larger number of videos per day, but the total amount of minutes of video being streamed daily from Tudou is significantly larger.
- 4. Audiences actively participate in content experiences
On Nico Nico Douga, Japan’s most popular video sharing site, the most distinctive feature on the site is an on-screen commenting function, where user messages scroll as commentaries across the video while playing like a form of visual karaoke.
- 5. Consumption is communal
Asian teenagers enjoy being online together.
- 6. User anonymity is important
One of the major differences between Western and Eastern online users is the importance of privacy and anonymity. Most Japanese online users prefer to use imaginary names and cartoon avatars, while in China, much of the attraction of bulletin board systems is the ability to post comments without revealing your actual identity.
- 7. Local brands dominate the online video landscape
For both cultural and technical reasons, local video sharing sites in Asia have generally been more successful than foreign players such as YouTube. In Japan, Nico Nico Douga is very popular, in Korea the dominant site is PandoraTV while in China, the top two sites are Youku and Todou.
More insights into Asian social networks and videosharing sites:
What Asia can tell us about the future of TV and Video
Comparison of leading social networks in China Japan and South-Korea
An overview of online social networks in China
Tudou, an introduction (2008)
Source: China Herald, Mike Walsh, CASBAA
Related Stories
Follow Category?Viral & Social Videos |
Follow Author?Paul van Veenendaal |
16 more
Follow Tags?asiachinaconsumptiondocumentary |
Thank you for great information. Hello Administ . Shellerim.org
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Shellerim.org
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Obesity treatment . Obesity treatment Turkey , Obesity treatment in Turkey Website: http://www.santenette.com
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. evoegitim.com
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Website: cami halısı istanbul
Thank you for great information. Hello Administ . Website: cami halısı istanbul
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Website: http://www.santenette.com/
Nice article inspiring thanks. Hello Administ . Website: http://www.santenette.com/
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
Great post thank you. Hello Administ .
Thank you for content. Area rugs and online home decor store. Hello Administ . Website: venüsbet
Thank you great post. Hello Administ .
Thank you great posting about essential oil. Hello Administ .
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Thank you great post. Hello Administ .
Thank you for great article. Hello Administ .
Everything is very open and very clear explanation of issues. was truly information.
Everything is very open and very clear explanation of issues. was truly information. Website Giriş için Tiklatın : https://www.melekhali.com.tr/
Nice article inspiring thanks. Hello Administ . Website : https://www.saricahali.com.tr/
I really love to read such an excellent article. Helpful article. Hello Administ .
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
Good info. Lucky me I reach on your website by accident, I bookmarked it.
Thank you great posting about essential oil. Hello Administ .
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Thank you for content. Area rugs and online home decor store. Hello Administ .
Thank you for content. Area rugs and online home decor store. Hello Administ .
Thank you for content. Area rugs and online home decor store. Hello Administ . sollet sollet
Great post thank you. Hello Administ . bahis forum bahis forum
Thank you for great content. Hello Administ.
Good info. Lucky me I reach on your website by accident, I bookmarked it.
I really love to read such an excellent article. Helpful article. Hello Administ . Website Giriş için Tiklatın : https://www.melekhali.com.tr/
Nice article inspiring thanks. Hello Administ .
Everything is very open and very clear explanation of issues. was truly information.
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Thank you great posting about essential oil. Hello Administ . hdxvipizle hdxvipizle
I really love to read such an excellent article. Helpful article. Hello Administ . bahis forum bahis forum
Thank you great posting about essential oil. Hello Administ . sollet sollet
I really love to read such an excellent article. Helpful article. Hello Administ . hdxvipizle hdxvipizle
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Thank you for content. Area rugs and online home decor store. Hello Administ . Casibom Website Giriş : Casibom
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader. Website : https://www.saricahali.com.tr/
Thank you for content. Area rugs and online home decor store. Hello Administ . Onwin , Onwin Giriş onwin
Thank you for great information. Hello Administ .
Thank you great posting about essential oil. Hello Administ . Website : cami halısı
Good info. Lucky me I reach on your website by accident, I bookmarked it.
I really love to read such an excellent article. Helpful article. Hello Administ .
Great post thank you. Hello Administ .
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Website : https://www.saricahali.com.tr/
Nice article inspiring thanks. Hello Administ . Onwin , Onwin Giriş onwin
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Casibom Website Giriş : Casibom
Thank you for great article. Hello Administ .Onwin Giriş Website: onwin
Thank you for content. Area rugs and online home decor store. Hello Administ . Website : cami halısı
Thank you great post. Hello Administ .
Everything is very open and very clear explanation of issues. was truly information.
Thank you for great information. Hello Administ .
Great post thank you. Hello Administ . Website : cami halısı
Thank you for content. Area rugs and online home decor store. Hello Administ .
I really love to read such an excellent article. Helpful article. Hello Administ .
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Thank you for great content. Hello Administ.
Thank you for great article. Hello Administ .Onwin Giriş için Tıklayın onwin
I really love to read such an excellent article. Helpful article. Hello Administ . Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
Thank you for great content. Hello Administ. Website Giriş için Tıklayın: tipobet
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.Website Giriş için Tıklayın: tipobet
Good info. Lucky me I reach on your website by accident, I bookmarked it. Onwin Giriş için Tıklayın onwin
Great post thank you. Hello Administ . Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
I really love to read such an excellent article. Helpful article. Hello Administ . Website Giriş için Tıklayın: tipobet
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.Website Giriş için Tıklayın: tipobet
I really love to read such an excellent article. Helpful article. Hello Administ . Website Giriş için Tıklayın. Starzbet
Good info. Lucky me I reach on your website by accident, I bookmarked it. Website Giriş için Tıklayın: tipobet
Nice article inspiring thanks. Hello Administ . Onwin Giriş için Tıklayın onwin
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Website Giriş için Tıklayın. Starzbet
Nice article inspiring thanks. Hello Administ .
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Thank you for great article. Hello Administ .
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
pinbahisgo1.com
Nice article inspiring thanks. Hello Administ . venusbet deneme bonusu veren siteler
Thank you for great information. Hello Administ .
I really love to read such an excellent article. Helpful article. Hello Administ .
Thank you for great content. Hello Administ.
Thank you for great content. Hello Administ.
Great post thank you. Hello Administ .
Good info. Lucky me I reach on your website by accident, I bookmarked it.
I really love to read such an excellent article. Helpful article. Hello Administ .
Thank you for great article. Hello Administ .
Thank you for content. Area rugs and online home decor store. Hello Administ .
Everything is very open and very clear explanation of issues. was truly information.
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
Great post thank you. Hello Administ .
Everything is very open and very clear explanation of issues. was truly information.
Nice article inspiring thanks. Hello Administ .
Thank you great posting about essential oil. Hello Administ . bahiscom bahiscom
Thank you for great content. Hello Administ.
Deneme Bonusu Veren Siteler
Everything is very open and very clear explanation of issues. was truly information.Website Giriş için Tıklayın: jojobet