Nikon – The World’s First Projector Camera

Ever tried to show your pictures still on your camera to a group of people? Six people squeezed behind an, if your lucky, 3.0 inch LCD screen. All trying to get a glimpse of your photos. Not pretty, nor pleasant. To simplify the sharing of your photos, Nikon introduced the world’s first projector camera. That’s right: a camera with a built-in projector.

To gain awareness for this new camera, Nikon called in the help of director Matt Uhry, who previously directed music videos for The Foo Fighters, The Strokes and Tears for Fears. The video illustrates an exciting house party, social interactions and a contagious vibe. All together creating the perfect setting for instantly sharing photos with your camera.

In less than 1:30 minutes the video takes us through the party and showing us how the new Nikon COOLPIX S1000pj works and what it can do. And according to Nikon it goes beyond wall projection:

‘The world’s first compact camera with a built-in projector offers an exciting way to share your photos or movie clips without the need to connect to a TV or computer. Extremely simple to operate, you only need to touch a button to project your favorites onto any flat surface: be it the wall for a presentation or the ceiling for a bedtime story. Combined with a slim body that offers superb portability and a host of automatic functions that make it easy to take superb images, sharing your stories with family and friends wherever you go was never more fun. The Nikon COOLPIX S1000pj – a groundbreaking way to share your moments.’

With this video Nikon gives its new camera a kind of coolness, appealing to the trendsetters and trying to make the world’s first projector camera a must have gadget.

Our sister agency SocialMedia8 is involved in the Nikon COOLPIX S1000pj campaign.