Obama, Jack Bauer & NORAD Viral Xmas Hits
Organizing For America: Barack Obama
Organizing For America (OFA), the successor organization to ‘Obama for America’, has created a personalized video card featuring President Barack Obama, as well as ordinary Democrats from around the country, thanking supporters for their dedication.
The video in which the recipient’s name is incorporated in various places of the clip has already been forwarded by at least a million people to their friends, an Organizing for America spokesperson told NewTeeVee. Launched Thursday December 17 the site featuring the video has seen 5 million visitors in the first seven days. Everyone who sends out a card is added to the newsletter list. The names of the receivers aren’t kept.
Viral agency Rebel Virals from Bristol have successfully produced and seeded their Christmas card for 2009, entitled “Jack Bauer interrogates Santa”, featuring Santa Claus along with Jack Bauer aka Kiefer Sutherland from the television series 24. Santa’s been apprehended for suspicious behaviour and Jack wants answers.
NORAD Tracks Santa is a service offered on Christmas Eve by NORAD, the North American Aerospace Defense Command, a joint organization of Canada and the United States. Every year on Christmas Eve, “NORAD Tracks Santa” follows Santa Claus, as he leaves the North Pole and delivers presents to children around the world.
This year, the tradition called for a 25-hour operations center where more than 1,200 volunteers from the military and the Colorado Springs community answered more than 74,000 phone calls and 3,500 e-mails from people around the world asking the location of Santa. More than 13 million visitors from 231 countries also tracked Santa on the website at noradsanta.org. The site, which featured both an interactive map and the Google Earth map, offered photos, videos and family-friendly games for visitors throughout the month of December.
The program gained over 27,000 twitter followers in a month’s time and the NORAD Tracks Santa Facebook fan page continues to grow with more than 410,000 fans. On NORADsanta’s YouTube channel several videos uploaded a week ago have been watched between 5,000 and 1 million times.
About the author
Paul van Veenendaal (34) is an all-round marketing professional from the Netherlands with 12+ years of online experience and co-founder of ViralBlog. Currently Paul is working at Starcom Amsterdam as Social Media & Communnity Consultant for Honda, Samsung, GSK, Redbull, Heineken and Nintendo.